Fresha Feature Launch: Introducing Team Connect

Behind every fully booked day, each smooth-sailing shift, and every standout client experience is something less visible, but just as important, and that is how well a team communicates.

That’s exactly why we’ve introduced a revolutionary new, Slack-style communication feature to Fresha: Team Connect. 

In reality, most operational challenges don’t stem from a lack of demand; they stem from missed messages, unclear handovers, and updates that don’t always reach the right people at the right time. Team Connect is set to fundamentally change how internal communication works within the entire selfcare industry.

At Fresha, the world’s leading AI-powered booking platform for beauty and wellness, our core mission is focused on helping businesses run and operate efficiently through one unified ecosystem. Now, we’re taking that one step further by bringing fully embedded, AI-powered internal communication into the same place as your bookings, schedules, and client activity.

This isn’t simply just another messaging tool, but a new standard for how selfcare business teams communicate, with seamless two-way communication built directly into the heart of your workflow, designed specifically for the pace, complexity, and scale of the beauty and wellness industry.

“Team Connect is a truly revolutionary step for how beauty and wellness businesses operate,” said William Zeqiri, Founder & CEO of Fresha. “We’re bringing communication into the core of the business, creating a single platform where teams work together, and where every interaction helps move the business forward.”

What exactly is Team Connect? 

Team Connect is Fresha’s fully embedded, AI-powered internal communication platform, delivering a Slack- and Microsoft Teams-style chat experience directly inside your day-to-day workflow.

It brings all of your team’s conversations into the same place as your bookings, schedules, and client activity, enabling seamless, real-time, two-way communication so everything stays connected, visible, and easy to manage.

As an extension of Client Connect, Team Connect completes the communication layer within Fresha by covering both sides of your business. Client Connect is designed for seamless, real-time communication with your clients, while Team Connect brings that same level of clarity and control to how your team communicates internally.

The result? One powerful platform where your entire business runs, and now, where your entire team communicates too.  

Manage your entire team from one place 

Team Connect brings every conversation directly into your Fresha workspace, where your business already runs. 

Say goodbye to switching between WhatsApp groups, lengthy email chains, or quick messages that get lost throughout the day. Everything now sits in a centralized system that’s easy to access, giving your team a clear, real-time view of what’s happening across the business. 

This means fewer missed updates, fewer repeated conversations, and far less time spent chasing information. Instead, your team can stay focused on what actually matters, which is delivering a smooth and well-coordinated experience for each and every client who steps through your door. 

Just as importantly, it creates a better experience for your team. Communication feels clearer, simpler, and so much easier to manage, even on your busiest days. 

Because everything lives in one dedicated space, your team no longer needs to rely on personal apps or out-of-hours messages to stay in the loop. Work communication stays where it belongs, helping to create a healthier separation between work and personal time, and supporting a more balanced way of working day to day.

“Team Connect reflects how teams actually operate behind the scenes,” said James Hayward-Browne, Head of Brand & Content at Fresha. “It’s the quick updates between appointments, the shared context across the day, and the small details that keep everything running smoothly. By bringing that into Fresha, we’re giving teams a space where everything just connects, where nothing gets lost, and where communication feels natural rather than something you have to think about.”

Customize communication to how your team works

Every business operates differently, and Team Connect is designed to reflect that, working with you and your team, not against. 

Conversations are neatly organized into dedicated channels, direct messages and group chats, giving your team a structured way to communicate without everything blending into one stream. Whether it’s daily operations, shift updates, stock checks, front desk coordination, or categorized by individual locations, everything has its place. 

Being completely customizable, you can shape Team Connect around how your business runs. Create channels for social content, open a stock take channel, manage daily handovers, or coordinate across multiple sites. You can even open a channel for inspiration on your next retail display! However your team works, Team Connect adapts.

Result!

Scale communication as your business grows

Whether a team of 5 or 500, communication always needs to scale with you. 

As businesses grow, so does the complexity of keeping everyone aligned. More team members, more locations, and more moving parts naturally increase the risk of things being missed.

Team Connect is designed to handle that growth.

For multi-location and enterprise businesses, channels can be set up per location, keeping communication focused and relevant for each site, while still giving business operators full visibility across the entire organization. This means you can maintain clarity at a local level, while still having oversight of everything happening across your wider business, which is especially powerful for enterprise operators managing multiple teams and locations at once.

For team members working across different sites, everything carries with them. Conversations are easy to pick up, context is always available, and nothing needs to be repeated.

“Team Connect is designed to make communication feel natural, even as businesses grow,” said Dani Alexander Lopez, Head of Product at Fresha. “We’ve built it so teams can stay organized, stay aligned, and manage day-to-day operations with clarity, without adding complexity. This is exactly why we created Team Connect: to give businesses the foundation they need to thrive as they scale, without their software ever becoming a limitation. It represents a new standard for communication in the selfcare industry.”

Built for how modern businesses operate

Communication today is constant, fast-moving, and expected to be seamless across both teams and clients.

With Client Connect, businesses can communicate directly with clients through a simple, structured messaging experience, accessible from the client’s confirmed booking page in-app. Clients can send messages, photos, and documents, receive push notifications, and stay connected with the business in a way that feels immediate and easy.

At the same time, businesses have full control over how those conversations are managed. Messages can be handled in a structured way, opened and closed like a ticketing system if needed, permissions can be set so only the right team members can respond, and messaging can even be enabled or disabled by location, depending on how the business operates.

Together with Team Connect, this creates a complete communication ecosystem across both internal teams and external clients, all within Fresha.

A more connected future for selfcare

Team Connect marks another major step forward in how Fresha is evolving its platform.

By bringing internal communication into the same place as bookings, payments, and client management, we’re continuing to build a system where everything works together seamlessly, in one connected ecosystem.

Because when your team is aligned, everything else follows.

Alongside Team Connect, we’re also transforming how businesses communicate with their clients through Client Connect, bringing the same level of clarity and connection to every interaction.

👉 Explore Client Connect to see how Fresha is redefining client communication.

Team Connect is now rolling out globally.