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Create your service portfolio

Learn how to create, customize, and manage your service portfolio to showcase your best work and inspire clients to book.

In this article

  • What is a service portfolio?
  • Set up your service portfolio
  • Manage your service portfolio images
  • Share your team’s photos to your image gallery

What is a service portfolio?

Your service portfolio is a visual extension of your business, showcasing high-quality images that highlight your work and treatment results. Whether you run a hair salon, nail salon, or gym, your service portfolio shows clients what results they can expect when visiting your business.

  • Share your service portfolio on your marketplace profile to attract new clients by showcasing your best work and results. 
  • Tag images with services to help clients discover your style and expertise by linking each image to the service shown.
  • Turn inspiration into bookings by letting clients book the look they love, directly from your service portfolio.

Your service portfolio is part of your Marketplace profile, meaning your online profile must be listed for it to appear on the Fresha marketplace.

Set up your service portfolio

  1. From the main menu on the left of your screen, go to Marketplace profile.
  2. Select Marketplace profile from the left menu panel.Group 30885.jpg
  3. Click on the Portfolio tab and select Get started to begin setting up your service portfolio.Group 30886.jpg
  4. Before you begin your portfolio setup, review our Service portfolio photography guidelines for top tips on showcasing your work.
  5. Select the Continue button in the top right to proceed to the next step. Group 30887.jpg
  6. From the upload page, click on the Choose a file button to upload images. Group 30888.jpg
  7. Next to each treatment image, search for the service shown and tag it. Tagging the service displayed allows clients to book it directly from the image.Group 30890.jpg
  8. Once your images have been tagged with the associated service, click on the Add button in the top right to proceed to the next step.Group 30893.jpg
  9. Your images will be automatically categorized according to the tagged service. Screenshot 2026-01-27 at 15.35.01 1.jpg
  10. Images without a tagged service will be listed under 'Untagged' and will not display a Book now button to clients.
  11. Drag and drop each image to change the order of how they are displayed on your profile. 
  12. Click on the Save button in the top right to upload your treatment portfolio.Group 30895.jpg
  13. Once your portfolio has been created, click on the Done button.Group 30896.jpg
  1. From the main menu along the bottom of your screen, tap on More (grid icon) to open more options.
  2. Open Online booking, and tap on the Marketplace profile tab.Group 113.jpg
  3. Under Marketplace profile, tap on the Portfolio tab.Group 31161.jpg
  4. Tap on the Get started button to begin setting up your service portfolio.Group 31162.jpg
  5. After reviewing the Service portfolio photography guidelines for top tips on showcasing your work, tap on the Continue button at the bottom of your device to proceed.
  6. In the next step, tap on Choose file to upload images from your device.Group 31164.jpg
  7. Once uploaded, tap on Add service tag next to each image to tag a service from your catalog.Group 31165.jpg
  8. Search for the service shown in the image and select it. Tagging the service displayed allows clients to book it directly from the image.Group 31166.jpg
  9. Once your images have been tagged with the associated service, tap on the Add button at the bottom right of your device.Group 31167.jpg
  10. Your images will be automatically categorized according to the tagged service. Screenshot 2026-02-25 at 17.03.14 1.jpg
  11. Images without a tagged service will be listed under 'Untagged' and will not display a Book now button to clients.
  12. Tap on the Save button at the bottom right of your device to upload your service portfolio.Group 31168.jpg
  13. Once your service portfolio has been created, tap Done to complete.

Once you create your service portfolio, it will appear on your live Fresha marketplace profile, and clients can view the images when browsing your service list.

Images with a tagged service will include a Book option, so clients can book the service directly while browsing your service portfolio.

Manage your service portfolio images

Reorder service categories, edit or remove image tags, or delete images from your service portfolio.

  1. From the main menu on the left of your screen, go to Online booking.
  2. Select Marketplace profile from the left menu panel and open the Portfolio tab to view your gallery.Group 30901.jpg
  3. On the left, click on the Edit button to manage your gallery images.Group 30902.jpg
  4. Click on the Actions (three dots) button in the top right of your screen, select Rearrange order to reorder your service categories as they are shown to your clients.Group 30903.jpg
    1. Drag and drop the service categories in the order you want clients to view them in your Fresha marketplace profile and click Save in the top right to update your changes.Group 30904.jpg
  5. In the image you want to edit, click on the three dots and select from the following options:Group 30905.jpg
    1. Edit tag: click on Edit tag to update the image tag. Next, click on the Remove tag option and enter the service name of the new tag.
    2. Remove tag: click on Remove tag to remove the service tag from the image. Once selected, the image will be moved to the 'Untagged' category.
    3. Delete: click on Delete to remove the image from your portfolio.
  6. Once updated, click on the Save button in the top right of your screen to save your changes.Group 30906.jpg
  1. From the main menu along the bottom of your screen, tap on More (grid icon) to open more options.
  2. Open Online booking, and tap on the Marketplace profile tab.Group 113.jpg
  3. Under Marketplace profile, tap on the Portfolio tab to view your service image gallery.Group 31170.jpg
  4. Next to Portfolio, tap on the Edit button to manage your gallery images.Group 31174.jpg
  5. Tap on Actions (three dots) in the top right of your device and select Re-order categories to change the order of how they are displayed on your profile.Group 31171.jpg
    1. Drag and drop the service categories in the order you want clients to view them in your Fresha marketplace profile and tap Save at the bottom of your device to update your changes.
  6. In the image you want to edit, tap on the three dots and select from the following options:Screenshot 2026-02-25 at 17.36.53 1.jpg
    1. Edit tag: tap on Edit tag to update the image tag. Next, tap on the Remove tag option and enter the service name of the new tag.
    2. Remove tag: tap on Remove tag to remove the service tag from the image. Once selected, the image will be moved to the 'Untagged' category.
    3. Delete: tap on Delete to remove the image from your portfolio.
  7. Once updated, tap on the Save button at the bottom of your device to save your changes.Group 31173.jpg

You can manage your service portfolio visibility in your Online booking options.

Alternatively, you can upload images directly to a service in your catalog.

Share your team’s photos to your image gallery

When your team members add images to their professional portfolios, these feature in your image gallery on the Fresha marketplace under Team portfolio. This helps showcase the range of talent at your business.

Team members manage their own professional portfolio images, however you can choose whether these images are shown in your image gallery and select which team members’ portfolio images to display.

FAQs

    • Each image can only be tagged with one service. If you want to include more than one service, you can create a bundle with all related services, then tag the bundle in the image. For example, if a manicure photo includes acrylic gel and French tip services, you can create a bundle with both services and tag that bundle instead.

      To remove an image, open your Marketplace profile in your Fresha account and go to Portfolio. Under the image you want to remove, click on the three dots and select Delete to remove the image from your portfolio. Click on the Save button to save your changes.

      Clients can view your service portfolio in two places on your Fresha marketplace profile:

      1. When browsing your service portfolio, clients can select Book now on any image with a tagged service to book an appointment.
      2. When booking an appointment, clients can view the tagged image for a service while selecting what they want to book.

      When creating your service portfolio from your Marketplace profile, any images that you upload without a tagged service will appear under ‘Other’. These images will not display a Book now option, as they do not have a tagged service.


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