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Set up and manage Client loyalty tiers
Set up and manage Client loyalty tiers
In this guide, you’ll learn how to set up a tier-based loyalty program, including adding rewards and perks that clients will receive when they reach each tier.
How loyalty tiers work
Loyalty tiers reward clients for reaching milestones based on points earned or how much they spend. Each tier can have its own name, colour, and set of rewards and perks. Rewards are benefits that clients can claim using points or receive automatically, while perks are extras such as a free drink given for reaching a tier.
You can use tiers on their own or alongside loyalty points. Three default tiers are set up when Client Loyalty is enabled, and you can add up to five in total to suit your business.
Enable loyalty tiers
- From the main menu on the left of your screen, go to Clients.
- In the left menu panel, select Client loyalty and then click on the Tiers tab at the top to manage your tiers settings.
- To start using tiers, click on the Enable button next to Loyalty tiers.
Once enabled, clients will start progressing through tiers and receiving rewards and perks. Re-enabling tiers after making changes will briefly pause them while client progress is recalculated. To disable tiers, click on the Actions button, select Disable, then confirm in the pop-up.
Customize loyalty tiers
- Open Tiers from Client loyalty.
- Under Your tiers, next to the tier you want to update, click on the Actions button and select Edit from the panel.
- In the Edit loyalty tier view, update the Tier name.
- You can change the tier color by clicking on the color icon next to the name. In the pop-up, select a color and click on Apply.
- Under Goal to achieve tier, enter the required points or spending amount the client needs to enter into the tier.
- Under Rewards, click on the Add button to create discounts or free items for clients in this tier.
- Under Perks, click on the Add button to add additional benefits for this tier.
- Click on the Save button in the top right to update the tier.
If Loyalty tiers were enabled before making changes, all tiers will be temporarily paused. To reactivate the program, click the Enable button next to Loyalty tiers.
You can create up to 5 loyalty tiers by selecting the Add tier button under Your tiers.
Add perks to tiers
- Open an existing tier from your Loyalty tiers.
- Under Perks, click on the Add button to create a new perk.
- Enter a description in the pop-up and click on the Add button.
- Click on the Save button in the top right to update the Loyalty tier.
The perk will now be available for clients when they enter the tier. To edit or delete a perk, select Actions (three dots) next to the perk.
Edit loyalty tiers settings
- Open Tiers from Client loyalty.
- Next to Loyalty tiers, click on the Actions button and select Edit from the panel.
- In the Edit loyalty tiers settings view, click the image under Tier icon, select a new icon, and click Apply to save.
- Select how clients enter new tiers based on either of the following options:
- Points earned: Clients move up tiers based on the points they earn through your Loyalty points program.
- Amount spent: Clients move up tiers based on their total spending from completed sales.
- Choose how long clients keep their tier status from the following options:
- Their lifetime as a tiers program member: Clients keep their tier status indefinitely unless they meet the conditions to move up.
- One calendar year: Clients keep their tier status until the end of the following calendar year. For example, if a client enters the Silver tier in November 2025, they'll remain in that tier until 31 December 2026 unless they qualify for a higher tier.
- One rolling year: Clients keep their tier status for 12 months from the date of entry. For example, if a client enters the Silver tier on 8 November 2025, they’ll stay in that tier until 8 November 2026 unless they level up sooner.
- Under Tiers start date, choose the starting point for tracking each client’s progress. This determines how far back the system looks when assigning tiers.
- Click on the Save button in the top right to update the tier settings.
If Loyalty tiers were already enabled before you make changes, they’ll be temporarily paused. To enable the tiers program under the new settings, you’ll need to click the Enable button next to Loyalty tiers.
FAQs
- One-time use rewards: issued when the client enters a new tier.
- Unlimited use rewards: available continuously while the client remains in that tier.
As soon as Loyalty tiers is enabled, all your existing clients will be automatically enrolled into the tiers you have set up. This includes any new clients who book an appointment or make purchases.
Yes, clients will automatically receive a notification when they progress into a new loyalty tier. These are enabled by default, but you can adjust the settings anytime in your Automated messages.
Clients can check their loyalty tier status and progress in their Fresha client account under Wallet. Under Your current tier, they'll see their current tier, how much more they need to spend, or how many more points they need to reach the next tier. See our guide for more on how clients engage with your loyalty program.
This ensures every client has a starting point and is enrolled in Loyalty tiers automatically.
Clients receive tier rewards whenever they move up or down a tier in your loyalty program. This applies to both:
When the loyalty tier program is enabled for the first time or re-enabled later, only unlimited use rewards are granted based on the client's current tier. One-time use rewards are not issued during activation or reactivation, they'll only be awarded when a client next moves into a new tier.