Your online profile is the first thing new and returning clients will see when browsing for services online, and with so much choice right at their fingertips, it's important that yours stands out.
Check out our top tips for setting your online profile apart and attracting new clients.
You don’t have to be a professional photographer to take amazing pictures of your salon or spa. And using a great photo that really captures your business is key, since both new and returning clients will see it first when they’re scrolling through Fresha.
Make sure the space you’re photographing is clean and tidy, and set up as it is on a regular day.
Use different angles of your interior and shots of your team in action to showcase your services and help clients understand what makes you different.
Your marketplace profile should describe exactly what your business has to offer and what makes it stand out. Add key details about your business and personalise your listing by showcasing what makes you unique.
Anything between 50 to 100 words should be enough to describe your business and show clients why you're worth a visit. Make sure you include common keywords that clients will likely search for in your description, too. For example, if your business specialises in nail services, include words like “nails”, “manicures”, or “pedicures” in your profile description.
If you're struggling to find the right words to describe your business, try asking some of your regular clients why they come to you and what they enjoy most about your services.
There are a few things we’d recommend checking so clients can easily navigate your service list and book the one that’s right for them:
Reviews are an important part of any business success story, and can have a huge impact on how many new clients discover and book your services online. According to BrightLocal, around 93% of consumers will read reviews of local businesses to determine their quality.
Reviews build trust and credibility in your business, services and staff members – make sure your “thank you” notifications are enabled so you can encourage clients to leave reviews about their visit.
It’s a great time to join the Fresha marketplace, so create your profile now, showcase your salon with beautiful photos, and start winning new clients on the world’s biggest beauty and wellness platform.