Enhance Your Brand Through Social Media

There’s no doubt about it: social media is influential. In today’s digital world, a brand’s first impression is not only shaped by the in-house experience, but it’s vetted through social media. Do they have strong imagery? Are they relevant online? Gone are the days when Google Reviews alone determined which restaurant you choose to book. Now, the best way to figure out whether it’s where you want to eat is through Instagram photos, and this is no exception for the beauty sector.

This is why enhancing your brand through social media is vital in today’s ecosystem, and this is why Fresha helps beauty and wellness professionals connect their social presence directly to their booking system, turning discovery into new clients with just a few clicks.  

• Direct booking links - Add your Fresha link to your Instagram bio, stories, or posts so followers can book easily.
• Promote last-minute deals -Use Fresha’s marketing tools to create time-sensitive offers and push them to your social channels to keep your calendar full.
• Track what works - With Fresha’s insights, you can see which promotions convert, helping you refine your social strategy.

Why Does Social Media Matter?

According to Sprout Social’s 2025 Index Report, “91% of UK consumers agree: Social is how they keep up with trends and cultural moments—and they expect brands to tune in accordingly.” This means your clients aren’t just doomscrolling, they’re actively deciding where to spend their money and their time based on what they see online. In fact, nearly three-quarters of consumers say they are more likely to buy from a brand they feel connected to online.  

For the selfcare industry (salons, spas, wellness spaces), social media is far more than a marketing tool; it’s your digital storefront. It’s a platform for you to showcase your craft and the story behind your brand, therefore giving potential clients a reason to book. Things to note:

• First impressions happen online - 63% of consumers say they use social to discover new brands.
• Trust is built through content - From authentic client testimonials to transformation reels, what you post influences whether someone sees you as the right fit.
• Community drives loyalty - By engaging with followers, you don’t just gain clients, you build advocates.

Tips to Enhance Your Brand Through Social Media

• Consistency! - A cohesive content aesthetic and regular posting schedule will help you stand out and stay relevant. 
• Make the most of video - Reels and TikToks are where you can drive high engagement. Post tutorials of some popular treatments, or get creative and make an ASMR video. 
• Get interactive - Use polls, Q&As, and comments to start conversations with people on your page and create a connection. 
• Blend inspiration with action - Pair each piece of content with a clear path to book via your Fresha profile. 

To Conclude

Social media is where your clients are already spending their time. It’s where they find inspiration, and where they decide who to trust with their next haircut or treatment. By combining a strong, authentic social presence and Fresha’s all-in-one booking platform, beauty and wellness professionals can transform their feeds into powerful growth engines. Enhancing your brand through social media is not only about being seen online, but about turning that visibility into loyal clients, and therefore, long-term business success.