Best Permanent Hair Straightening near me in Nolita, New York

Whenever I come to New York, I seek Masumi's expert approach to hair. Many thanks!

May 22, 2026

When I'm in New York and away from home this place is gonna go to for hair. They're fantastic!

Mar 31, 2026

I had a last-minute hair emergency, roots coming in, big event. I'm sure you know the deal! I was so grateful to find a place that had an opening, let alone that did such a great job on my color and blowout. Will definitely be back next time I'm in New York!

May 12, 2025

Great experience here at TriBeCa hair studio, my stylist listened to my needs and executed my blow dry the way I wanted. It was my first time in New York as I’ve travelled from London. Will come back here again whenever I’m in New York! Thank you girls! 🥰🥰

Dec 14, 2024

Here’s a refined version of your review: As soon as the elevator doors open onto the sixth floor, TOKA Salon feels like a breath of fresh air. The staff is not only professional but also incredibly warm and welcoming, instantly putting you at ease. I often find myself wishing I’d arrived early enough to enjoy their beautiful balcony—an oasis on warmer days. And with this unexpected November warmth, I really missed a chance to unwind there before my appointment. Having frequented New York City salons for nearly 30 years, I can confidently say TOKA Salon more than earns its place on Madison Ave

Nov 5, 2024

Best hair salon in New York! Nercy Is amazing. You go for a haircut and you leave a better person. It’s the cut AND the conversation.

Mar 16, 2024

11/10 experience! This salon was clean and the staff was nice and efficient. I’ve been to many salons and this was the most thorough hair wash and scalp massage I’ve ever had. And Curly was just amazing! I had the best experience with him. He listened and took his time to get my cut as precise and perfect as possible. He also gave me styling tips and got my pin straight hair to look voluminous like I wanted. Glad I found my new go to spot, and for my cut to be under $100 with tip is unheard of in New York.

Feb 24, 2024

Best haircut I’ve had in all of New York City in the last 15 years. Thank you thank you thank you Karen!!!

Aug 26, 2023

Great job by Lucy and all the staff was professional and talented. I will return every time I’m in New York.

Dec 17, 2021

Fantastic experience. I am the New Yorker that goes very out of the way for the right hair dresser. David knows what he’s doing, and I will absolutely be back.

Aug 29, 2021

I had a great experience receiving Keratin Treatment. Got plenty of compliments since receiving!

Jul 5, 2026

10/10 experience. From the moment I walked in, staff listened to what I wanted, but was also realistic with me in what I was able to achieve based on my hair. They listened to my concerns every step of the way and went above and beyond to ensure that I was happy with my hair. They educated me and recommended products to make sure I'm able to upkeep and maintain my hair. David even went beyond the services I originally came in for, giving me a partial keratin treatment and dust-cut to make ensure I left there confidently. Loved the staff, would absolutely recommend & return back as a customer.

Feb 26, 2023

I love the keratin treatment! Everyone was friendly! Great services!!

Jun 9, 2022

She’s the best

Jul 15, 2026

My experience with Kimberly was one of a kind. From beginning to end, she asked questions to better understand my hair, was gentle, and gave me great styling advice and education. Her energy is refreshing and welcoming. I will definitely be back!

Jul 15, 2026

Jin was great , he listened to how I wanted my hair cut and styled and exactly delivered. He is very patient and was kind :) I love how my hair turned out

Jul 15, 2026

Nice service 👍🏻

Jul 15, 2026

always walk out of there pleased

Jul 13, 2026

Jamal is professional, warm and truly cares about the health of your hair. Whenever I fly into New York, I ensure to visit his salon and the clean and welcoming environment is the cherry on top.

Dec 13, 2025

Yan is such a great hair stylist!! I would not consider any other salon in New York City!

Nov 12, 2025

Holly works MAGIC every time! I literally fly in to see her since I’ve left New York. Cut, color, brows, she’s the best

Apr 22, 2025

This is a small cool old-school New York spot with great hairdressers. Veronika has been doing my hair for years and the color and cuts are always >chef’s kiss< fabulous!

Jul 29, 2024

Jamal, and his assistant Talia, are extremely kind, utterly professional, thorough and an absolute joy with whom to spend the afternoon. Jamal is a wizard with sensitive hair, and fixed my damaged hair so that it looks and feels healthy and amazing!! It was a great blessing to find them; I only wish they were in New Jersey :-) so I shall have to go up to New York many many times in the future!!

Sep 27, 2023

Can’t find a better haircut in New York City. And the price is reasonable.

Feb 21, 2020

Last year I accompanied my friend to V&C Image and she got a haircut, scalp massage, and blow-dry, and she only had to pay $60 for everything. Yesterday, I got a keratin treatment at their salon for $450. They suggested a dry haircut since I can't wash my hair in 3 days for the same treatment, and it had an $80 surcharge. I didn't expect the haircut to be free, but I did expect it to be a bit more equivalent since it was just a trim without a blow-dry, and I didn't ask for it and it was in addition to the initial treatment. I recognize that their work and products are excellent, but the surcha

Jun 22, 2025

Frenada was My Daughter's Stylist She did a wonder Job!!! She received an Brazilian Keratin Treatment. The atmosphere was very Warm Great Overall🙏💚💚

Jun 14, 2024

10/10 Highly recommend the salon!

Jul 14, 2026

Amazing and knowledgable!

Jul 13, 2026

Great wash, cut and styling! I’ll be back!

Jul 13, 2026

10/10 excellent microblading service.

Jul 13, 2026