Create text message blast campaigns
Learn how to create and send text message blast campaigns to connect with your clients, share quick updates, and promote special offers directly to their phones.
In this article
How text message blast campaigns work
Text blast campaigns let you send a one-time text message to a selected group of clients to share quick updates or promote special offers. You can choose who receives your message by selecting client groups or applying filters, helping you reach the right audience at the right time.
Before sending a campaign, make sure a payment method is added to your billing details. If you’re a team member, you’ll also need Marketing permission from the account owner to create and send text message blast campaigns.
Create a text message blast campaign
- From the main menu on the left of your screen, go to Marketing.
- Select Blast campaigns from the left menu panel.
- Click on the Add button in the top right to create your blast campaign.
- In the next step, select Text message from the list of channels.
- In the next step, choose the text message type:
- Quick update: Send clients business updates. Personalize your message and add a link to promote services, memberships, or gift cards.
- Special offer: Offer discounts to clients. Create your message and deal for the selected services.
- Once selected, click on the Continue button in the top right of your screen to proceed.
- In the next step, from the left panel, under Campaign name, enter a name for your campaign. This is for internal labeling, and will not be visible to clients.
- Under Text, enter your text message, including your business name.
- Click “@” to insert client-specific details to the text, such as:
- Client details: Each client’s first name, last name, or full name.
- Loyalty details: Each client’s current points balance, loyalty tier, referral code, or referral link.
- Under Link, choose to add a Fresha link, a custom link, or a link to an existing email blast campaign.
1. If you have selected Special offer as your text message type, you will see an option to associate a discount.
2. Choose the discount amount, the maximum number of discounted appointments, how long the discount is valid for, and the included services. - Click on the Continue button in the top right to proceed.
- In the next step, select which clients should receive your text:
1. Client groups: Choose a specific Client group where you can click on Edit to apply filters based on appointment history, services, or visit frequency.
2. All clients: Click Edit under Total clients to review the final mailing list. If you remove any clients, click on the Save button to apply your changes.
- Click on the Continue button in the top right to proceed.
- In the next step, decide when to send the text blast campaign to your clients:
1. Now: Immediately send the message to clients.
2. Scheduled: Select a future date and time to send your campaign. - Click on the Continue button in the top right to proceed.
- In the last step, preview the total campaign cost and choose a payment method. Click Send now or Schedule to launch or schedule your text message blast campaign.
Before your blast campaign is sent out to clients, it will undergo a brief review period where we'll ensure it adheres to our guidelines and policies. Once approved, your campaign will be sent out as scheduled.
Include a Fresha link or an email campaign link in your text message to track click rates and use our retargeting feature.
Manage a scheduled text blast campaign
If you cancel a scheduled text blast campaign, it will show in your list of blast campaigns as a draft and the fees will be refunded to your wallet.
FAQs
- Include your business name so clients recognize who the message is from.
- Be clear with your message’s goal to avoid confusion.
- Provide an opt-out option by adding something like “To opt-out, send STOP” at the end of your message.
- Avoid certain words like ‘discount.’ Use alternatives like ‘offer’ instead.
- Limit links to only what’s necessary.
- Don’t include phone numbers in the body of your text.
- Do not promote cannabis or CBD products via text, as their marketing and sale remain illegal under federal law, despite some states allowing it.
No, once a blast campaign has been sent, it cannot be deleted. However, you can delete a draft by clicking the three dots next to the draft and selecting Delete message.
No, text message blast campaigns are no-reply messages, so you won't receive responses from clients.
The cost of your blast campaign depends on the number of emails and text messages sent. For text messages, costs vary based on message length. Messages that include special characters or emojis will be subject to additional charges.
Due to recent changes in A2P 10DLC regulations in the US, mobile carriers may filter out your text message blast campaigns to prevent unwanted messages, fraud, or abuse. Here’s what you can do to improve the chances of your SMS campaigns being delivered: