Create multichannel blast campaigns
Boost your sales by reaching more clients with multichannel marketing campaigns. Learn how to send campaigns via both text and email to maximize your impact.
In this article
Getting started
Before you start, make sure you’re set up to share content with clients through both email and text. Clients with a phone number will receive a personalized link via text that opens your content in their web browser. You'll need to start by:
- Adding a payment method to your billing details.
- If you’re a team member, request permission for Marketing from the account owner.
Create a multichannel blast campaign
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From the main menu on the left of your screen, go to Marketing.
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Select Blast campaigns from the left menu panel.
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Click on the Add button in the top right and choose Multichannel from the channel options.
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In the next step choose your template by selecting an existing template or choose to Start from scratch and click Continue.
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In the next step, customize your email message using the email builder to edit the text, images, theme, and call-to-action buttons.
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If you select a promotional campaign, assign an existing promotion or create a new one. The promotion must include a discount code for clients to use.
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Click on Options and select Preview to review your email on mobile.
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Click on Enhance in a title or paragraph field to refine your existing content.
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Tap “@” to insert client-specific details into your message.
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To proceed to the next step, click on Continue in the top right.
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In the next step, customize your email Campaign details, including the campaign name, message content, sender name, and reply-to email address.
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Select 'Enhance' to refine your existing content, and '@' to add client specific details to the text message.
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Click on Continue in the top right to proceed.
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In the next step, customize the text message content by selecting 'Enhance' to refine your existing content, and '@' to add client specific details to the text message.
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Toggle off 'Enable text messages within this campaign' to remove the text message option and send the campaign as an email only, instead of a multichannel campaign.
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Click on the Continue button in the top right to proceed.
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In the next step, select which clients should receive your message, choosing between:
1. Client group: Choose between specific Client groups where you can click on Edit to apply filters based on appointment history, services, or visit frequency.
2. All clients: Choose all clients, or click Edit under Total clients to review the final mailing list. -
In the next step, you can decide when to send the blast campaign:
1. Now: Send immediately
2. Scheduled: Select a future date and time to send your campaign. -
Review the campaign cost in the right panel, and click Continue in the top right to proceed.
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In the last step, review your selected payment method and click Send now or Schedule to launch or schedule your campaign.
Before your blast campaign is sent out to clients, it will undergo a brief review period where we'll ensure it adheres to our guidelines and policies. Once approved, your campaign will be sent immediately or at the scheduled time depending on your setup.
Manage a scheduled multichannel blast campaign
- From the main menu on the left of your screen, go to Marketing.
- Select Blast campaigns from the left menu panel.
- Click Actions (three dots) beside the scheduled multichannel blast campaign you want to manage, and select one of the following actions:
- Overview
- Send as text message
- Cancel
If you cancel a scheduled multichannel blast campaign, it will show in your list of blast campaigns as a draft and the fees will be refunded to your wallet.
FAQs
- Include your business name so clients recognize who the message is from.
- Be clear with your message’s goal to avoid confusion.
- Provide an opt-out option by adding something like “To opt-out, send STOP” at the end of your message.
- Avoid certain words like ‘discount.’ Use alternatives like ‘offer’ instead.
- Limit links to only what’s necessary.
- Don’t include phone numbers in the body of your text.
- Do not promote cannabis or CBD products via text, as their marketing and sale remain illegal under federal law, despite some states allowing it.
To deactivate a deal, go to Deals, click the three dots next to the deal, and select Deactivate. This will prevent clients from using the offer.
No, a blast campaign can't be deleted once it has been sent. However, you can delete a draft by selecting the three dots next to the draft and clicking Delete.
The cost of your blast campaign depends on the number of emails and text messages sent, with text message costs varying by message length.
Due to recent changes in A2P 10DLC regulations in the US, mobile carriers may filter out your text and email message blast campaigns to prevent unwanted messages, fraud, or abuse. Here’s what you can do to improve the chances of your SMS and email campaigns being delivered: