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Create multichannel blast campaigns
Create multichannel blast campaigns
Boost your sales by reaching more clients with multichannel marketing campaigns. Learn how to send campaigns via both text and email to maximize your impact.
Getting started
Before you start, make sure you’re set up to share content with clients through both email and text. Clients with a phone number will receive a personalized link via text that opens your content in their web browser. You'll need to start by:
- Adding a payment method to your billing details.
- If you’re a team member, request permission for Marketing from the account owner.
Sending multichannel campaigns
To send a multichannel blast campaign:
- Open Marketing and select Blast campaigns.
- Click Add and choose Multichannel.
- Select a template from the Fresha library or Start from scratch.
- Personalize your email by selecting Content and using the drag-and-drop builder.
- Click on Themes to edit the template design.
- Select Preview to review your campaign.
- Configure how your email appears in recipients' inboxes, including the campaign name and email details.
- Personalize the text message that will be sent to clients with a phone number.
- Choose your campaign audience by selecting All clients or Client groups. Use advanced filters to narrow down your audience:
- Filter by service:
Filter clients by the services they’ve booked. Choose Any service or specify particular ones. - Filter by location:
Target clients based on booking locations. Choose Any location or specify particular ones. - Filter by team members:
Focus on clients who booked with specific team members. Choose Any team member or Selected team members. - Include clients with upcoming appointments:
Optionally include clients with upcoming appointments. Check the box next to the client name and Save.
- Filter by service:
- Click Next step and choose a payment method.
- Review the campaign cost.
- Click Send now.
Before your blast campaign is sent out to clients, it will undergo a brief review period where we'll ensure it adheres to our guidelines and policies. Once approved, your campaign will be sent out as scheduled.
FAQs
- Include your business name so clients recognize who the message is from.
- Be clear with your message’s goal to avoid confusion.
- Provide an opt-out option by adding something like “To opt-out, send STOP” at the end of your message.
- Avoid certain words like ‘discount.’ Use alternatives like ‘offer’ instead.
- Limit links to only what’s necessary.
- Don’t include phone numbers in the body of your text.
- Do not promote cannabis or CBD products via text, as their marketing and sale remain illegal under federal law, despite some states allowing it.
To deactivate a deal, go to Deals, click the three dots next to the deal, and select Deactivate. This will prevent clients from using the offer.
No, a blast campaign can't be deleted once it has been sent. However, you can delete a draft by selecting the three dots next to the draft and clicking Delete.
The cost of your blast campaign depends on the number of emails and text messages sent, with text message costs varying by message length.
Due to recent changes in A2P 10DLC regulations in the US, mobile carriers may filter out your text and email message blast campaigns to prevent unwanted messages, fraud, or abuse. Here’s what you can do to improve the chances of your SMS and email campaigns being delivered: