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Create email blast campaigns
Create email blast campaigns
Enhance client engagement and boost sales with targeted email marketing. Learn how to create and send marketing emails to specific audiences.
Getting started
Send clients a quick update, a special offer, or promote your gift cards and services. Before creating an email blast campaign, you'll need to:
- Add a payment method to your billing details.
- If you are a team member reach out to the account owner to request permission for Marketing.
Creating email blast campaigns
To send an email blast campaign:
- Open Marketing and select Blast campaigns.
- Click Add and choose Email.
- Select a template from the Fresha library or Start from scratch.
- Personalize your email by selecting Content and using the drag-and-drop builder.
- Click on Themes to edit the template design.
- Select Preview to review your campaign.
- Configure how your email appears in recipients' inboxes, including the campaign name and email details.
- Choose your campaign audience by selecting All clients or Client groups. Use advanced filters to narrow down your audience:
- Filter by service:
Filter clients by the services they’ve booked. Choose Any service or specify particular ones. - Filter by location:
Target clients based on booking locations. Choose Any location or specify particular ones. - Filter by team members:
Focus on clients who booked with specific team members. Choose Any team member or Selected team members. - Include clients with upcoming appointments:
Optionally include clients with upcoming appointments. Check the box next to the client name and Save.
- Filter by service:
- Click Next step and choose a payment method.
- Review the campaign cost.
- Click Send now.
To send a multichannel blast campaign:
- Open Marketing and select Blast campaigns.
- Tap Add (+) and select Email as your channel.
- Choose a template from the Fresha library or Start from scratch.
- Personalize your email using the drag-and-drop builder.
- Configure how your email appears in recipients' inboxes, including the campaign name, email details and Preview.
- Choose your campaign audience by selecting All clients or Client groups.
- Tap Modify to use advanced filters to narrow down your audience:
- Filter by service:
Filter clients by the services they’ve booked. Choose Any service or specify particular ones. - Filter by location:
Target clients based on booking locations. Choose Any location or specify particular ones. - Filter by team members:
Focus on clients who booked with specific team members. Choose Any team member or Selected team members. - Include clients with upcoming appointments:
Optionally include clients with upcoming appointments. Check the box next to the client name and Save.
- Filter by service:
- Tap Next step and choose a payment method.
- Review the campaign cost.
- Tap Send now.
Before your blast campaign is sent out to clients, it will undergo a brief review period where we'll ensure it adheres to our guidelines and policies. Once approved, your campaign will be sent out as scheduled.
Expand your reach by sending your blast campaign as a text too. After the email has been sent, select the three dots by your blast campaign and choose to Send as text message.
FAQs
- Include your business name so clients recognize who the message is from.
- Be clear with your message’s goal to avoid confusion.
- Avoid certain words like ‘discount.’ Use alternatives like ‘offer’ instead.
- Limit links to only what’s necessary.
- Don’t include phone numbers in the body of your text.
- Do not promote cannabis or CBD products via text, as their marketing and sale remain illegal under federal law, despite some states allowing it.
To deactivate a deal, go to Deals, click the three dots next to the deal, and select Deactivate. This will prevent clients from using the offer.
No, once a blast campaign has been sent, it cannot be deleted. However, you can delete a draft by clicking the three dots next to the draft and selecting Delete message.
The cost of your blast campaign depends on the number of emails and text messages sent, with text message costs varying by message length.
Due to recent changes in A2P 10DLC regulations in the US, mobile carriers may filter out your email message blast campaigns to prevent unwanted messages, fraud, or abuse. Here’s what you can do to improve the chances of your email campaigns being delivered:
When setting up a blast campaign, you can target specific client groups, including lapsed clients. For lapsed clients, you can define how long it's been since their last visit, up to a maximum of 12 months, to help focus your promotions on those most likely to return.