Fresha Feature Launch: Online Reputation

There's nothing quite like the moment a five-star review lands. It's proof that all the hard work, the late nights, the perfectly blow-dried finish, the extra five minutes spent getting a colour just right, is landing exactly the way it should. Reviews are one of the most rewarding parts of running a beauty or wellness business. The challenge has always been keeping up with them across every platform clients use to shout about you.

That's why we're excited to launch Fresha's Online Reputation manager: a brand-new cross-platform review management capability that brings Google and Fresha reviews together in one beautifully simple dashboard. It gives partners a single home to monitor, manage and respond to client feedback, right alongside the other tools they already use to run their business.

Here's how Online Reputation helps partners save time, stay close to their clients and build a reputation they're proud of.

Why do reviews matter so much for beauty and wellness businesses?

Reviews aren't just feedback; they're momentum. They help new clients decide where to book, build instant trust in a business, and give loyal clients a reason to come back again and again. But as a business grows, so does the sheer volume of feedback to keep up with. Teams find themselves jumping between multiple platforms throughout the day, all while juggling appointments, payments, client records and the actual joy of delivering great service.

One dashboard, every review

With Online Reputation, partners can connect their Google Business Profile directly to Fresha. From there, reviews from Google and Fresha flow into one place, giving partners a single, calm workflow to catch new feedback the moment it arrives, without bolting on yet another system to their day.

With Online Reputation, partners can:

• View and manage reviews from Google and Fresha in one dashboard
• Reply as the business or as an individual team member
• Choose whether each reply is visible on the Marketplace or shared only with the client
• Dispute reviews directly from the dashboard
• Manage feedback right alongside appointments, payments and client records
• Generate intelligent summaries, such as flagging that clients consistently praise a salon's friendly staff but mention longer wait times at weekends

And it's included at no extra cost: a complete reputation management workflow without the price tag of extra software.

A win for businesses of every size

Every business deserves a clear view of what clients are saying, even though the day-to-day looks a little different depending on scale.

For larger businesses and enterprise partners, Online Reputation brings visibility across multiple locations and higher review volumes, helping teams respond quickly, protect brand standards, and understand sentiment at scale. For independent professionals and smaller businesses, it means far less time bouncing between platforms and far more time doing what they love: working with clients.

Whether it's a single-chair salon, a growing multi-site business, or an international brand, Online Reputation offers a simpler, more rewarding way to listen and respond.

Meet your new reputation assistant: AI Concierge

Online Reputation gets an extra boost of magic with AI Concierge. If you have your AI Concierge activated, it can generate draft replies tailored to the tone and sentiment of each review, choosing to respond as the business or from an individual team member. And partners stay fully in control of how those replies go live, whether that's requiring approval before anything is posted, or switching on automatic posting once the rules are set.

AI Concierge also builds smart reply queues to help teams move through feedback quickly, and its intelligent summaries spot recurring themes and highlight client sentiment, catching things like clients consistently praising a salon's friendly staff but mentioning longer wait times at weekends. That means businesses can understand hundreds of reviews in moments, rather than reading through every single one.

"At Fresha, every product we launch is designed to help businesses operate more efficiently while delivering an even better experience for their clients," says William Zeqiri, Founder and CEO of Fresha. "Online Reputation extends that vision by bringing one of the industry's most important growth channels directly into Fresha. Whether you're an independent professional building your reputation or an enterprise business managing multiple locations, we're giving partners the tools to stay connected to client feedback, save valuable time and make better decisions, with AI helping wherever it can deliver meaningful value."

Building a stronger, more trusted marketplace

Every reply, every summary, every saved minute adds up to something bigger. Online Reputation is helping Fresha build the most diverse and powerful marketplace in the industry, one that powers businesses to thrive, strengthen their reputation and grow stronger overall. And for clients browsing Fresha, it means every business is easier to evaluate and trust, with genuine, up-to-date reviews helping them choose with confidence and book with businesses that consistently deliver a great experience.

Another step forward for Fresha's connected platform

Online Reputation is the latest chapter in Fresha's evolution from booking software into a fully connected platform for the beauty and wellness industry. Partners already trust Fresha to manage bookings, payments, client communication, commerce, teams and financial workflows. Now they can add reputation management to that same seamless experience.

This launch builds on our continued investment in AI Concierge, Client Connect, Team Connect, intelligent scheduling, native accounting integrations and embedded financial services. By bringing more everyday workflows together, we're helping partners spend less time managing disconnected tools and more time doing what matters most: building lasting relationships with the clients who keep coming back.

Online Reputation gives every Fresha partner a simpler way to protect and grow the reputation they've worked so hard to build, and with AI Concierge, an even smarter way to do it.

Ready to turn on AI Concierge and start replying to reviews faster, smarter, and exactly the way you want? Settings → Online Reputation → AI Concierge.