Best Permanent Hair Straightening near me in New York

Whenever I come to New York, I seek Masumi's expert approach to hair. Many thanks!

May 22, 2026

When I'm in New York and away from home this place is gonna go to for hair. They're fantastic!

Mar 31, 2026

Another great visit!! My daughter absolutely loves her curly hair short and Crissel delivers each and every time making my daughter extremely happy. As long as we live in New York and Crissel is in business we will always book with her.

Oct 11, 2025

Great experience here at TriBeCa hair studio, my stylist listened to my needs and executed my blow dry the way I wanted. It was my first time in New York as I’ve travelled from London. Will come back here again whenever I’m in New York! Thank you girls! 🥰🥰

Dec 14, 2024

Here’s a refined version of your review: As soon as the elevator doors open onto the sixth floor, TOKA Salon feels like a breath of fresh air. The staff is not only professional but also incredibly warm and welcoming, instantly putting you at ease. I often find myself wishing I’d arrived early enough to enjoy their beautiful balcony—an oasis on warmer days. And with this unexpected November warmth, I really missed a chance to unwind there before my appointment. Having frequented New York City salons for nearly 30 years, I can confidently say TOKA Salon more than earns its place on Madison Ave

Nov 5, 2024

Best hair salon in New York! Nercy Is amazing. You go for a haircut and you leave a better person. It’s the cut AND the conversation.

Mar 16, 2024

11/10 experience! This salon was clean and the staff was nice and efficient. I’ve been to many salons and this was the most thorough hair wash and scalp massage I’ve ever had. And Curly was just amazing! I had the best experience with him. He listened and took his time to get my cut as precise and perfect as possible. He also gave me styling tips and got my pin straight hair to look voluminous like I wanted. Glad I found my new go to spot, and for my cut to be under $100 with tip is unheard of in New York.

Feb 24, 2024

Jill is a magician!! The New York winter and water had killed my curls, but Jill brought them back to life. So very professional and taught me about my hair and styling, while also keeping my preferences top of mind. The space is clean and modern, and the Self team were so wonderful.

Feb 21, 2024

Great job by Lucy and all the staff was professional and talented. I will return every time I’m in New York.

Dec 17, 2021

It was my first visit and it was lovely. I love my hair, I love the staff, I love my stylist (Lauren), I love the way the products smell, I love the way everything looks inside, I love their organization and the way they handle business. If I wasn't moving next month, this would be my permanent salon, but unfortunately I'm leaving New York. :(

Dec 10, 2021

Fantastic experience. I am the New Yorker that goes very out of the way for the right hair dresser. David knows what he’s doing, and I will absolutely be back.

Aug 29, 2021

I have started my 8 sessions laser hair removal in this salon. The best prices all over New York. And Galina is an amazing specialist and a real professional. I feel very comfortable with her. Thank you very much! I am glad that I chose this salon!

Nov 15, 2020

Great experience. No attempt by Karen to upsell a keratin treatment after having had one 3.5 weeks ago. Her honesty and superior hair styling skills are appreciated. And, of course, Susan deserves mentioning with her eyebrow tinting experience. They both make a great team!

Jun 27, 2026

Dorela did an absolutely amazing job with my hair! I have very thick & wavy hair, so I was a little nervous at first, but Dorela was fantastic! I did the keratin treatment and got a haircut, and she was very precise and took her time with every step. Dorela also keeps her salon super clean. It’s a guarantee that you’ll be in good hands 😊 Thank you Dorela 🙌

Jun 1, 2026

Melissa always does an amazing job on my hair. This appointment I got a keratin treatment done and I loved the results.

Apr 22, 2026

Mel is hands down the best! She gave me the most gorgeous flawless keratin treatment that left my hair smooth, shiny, and frizz-free. She listens, offers great advice, and makes you feel completely at ease. I always leave her chair feeling confident and refreshed. Highly recommend!

Jul 18, 2025

The only place in New York you can go back in time and leave twenty years younger. Michelle and Frank are absolute artists!

Jun 2, 2026

Best curly salon in New York! Absolutely always live my hair after Keith does his magic!

Dec 16, 2025

Jamal is professional, warm and truly cares about the health of your hair. Whenever I fly into New York, I ensure to visit his salon and the clean and welcoming environment is the cherry on top.

Dec 13, 2025

Yan is such a great hair stylist!! I would not consider any other salon in New York City!

Nov 12, 2025

The best in New York!

Jul 4, 2025

Wonderful service, very easy to work with the owners who are very eager to please. Love their expertise on cut and color so much I followed Lisa from Long Island,New York to Florida. I’m lucky she opened a shop near where I live. ❤️❤️❤️

May 16, 2025

Amazing experience! Everyone was so courteous and friendly. My nail technician did an amazing job! I’ve been in Newark, for over 20 years, and have always traveled to New York, after dealing with a lousy experience at another salon. I will definitely be back 😉!

Feb 8, 2025

Alexa is fantastic!! My haircuts are perfect and she just gave me the best keratin treatment I’ve had in such long time ! The owner and staff are friendly and the salon is beautiful ! Just go !!

Mar 13, 2026

Highly recommend Samer! I got a Keratin treatment and it turned out very well! Samer was attentive, detail-oriented and very skilled at his craft!

Mar 5, 2026

I had an EXCELLENT experience at Brunetto Beauty Salon!! The atmosphere was so warm and welcoming and the whole staff was friendly, efficient and did beautiful work! I had a keratin treatment and my daughter had a blonding treatment. The end results for both of us were exactly what we had hoped for! I highly recommend visiting this wonderful, new establishment!

Dec 9, 2025

Got a keratin treatment yesterday and Bernadette did a great job!

Oct 9, 2025

Thanks to Andrei for a great cut and keratin treatment!

Jan 9, 2025

I got good experience for my hair after doing keratin treatment thanks 😊

Jul 3, 2024

Frenada was My Daughter's Stylist She did a wonder Job!!! She received an Brazilian Keratin Treatment. The atmosphere was very Warm Great Overall🙏💚💚

Jun 14, 2024