Set up Facebook and Instagram bookings
In this guide, you'll learn how to integrate Freshawith your business’s social media profiles to attract new clients and allow existing ones to book services easily.

Book now buttons for Facebook and Instagram
Adding Book now buttons to your Facebook and Instagram profiles is a powerful way to turn social media engagement into confirmed appointments. Facebook’s official integration with Fresha allows booking buttons to sync seamlessly with your Fresha calendar, ensuring real-time availability and a smooth scheduling experience for clients.
Before you can start accepting online bookings through your social media, make sure to:
- Set up and list your business on the Fresha Marketplace.
- Have a professional business profile on Facebook and Instagram.
Create a Book now button for Facebook and Instagram
To add a Book now button to your Facebook and Instagram pages, they must first be set up or switched to a business page.
- From the main menu on the left of your screen, go to Add-ons.
- Under Facebook and Instagram bookings, click on the View button.
- From the summary page, click on the Start now button to enable this add-on.
- After reviewing the setup requirements for this add on, click on the Enable button in the top right corner.
- You will then be directed to your Facebook account, where you must log in or select your Facebook account to connect.
- Once logged in, you'll need to approve the connection between Fresha and your Facebook business account. Click on the Next button to proceed.
- To add a Book Now button to your Instagram page, select your Instagram business account by following the steps below to complete the connection:
- Ensure that your Instagram business account is added by clicking the Add Profile button.
- In the next step, add your Instagram page by clicking on the Add Profile button and connecting your Instagram account.
- Ensure that your Instagram business account is added by clicking the Add Profile button.
- From the Confirm settings page, select the existing ad account associated with the page and then click on the Continue button.
- In the next step, to allow a business extension between your Fresha and Facebook account, click on the Next button.
- Once the connection between your Fresha account and linked Facebook and Instagram accounts has been made, you will see a confirmation. To exit the page, click on the Done button.
Once the Fresha is connected to your Facebook and Instagram pages, we recommend reviewing both Facebook's Help Centre guide and Instagram's Help Centre guide to ensure the Book now buttons are working.
Ensure your Facebook and Instagram accounts are set up as business accounts. Relevant Facebook access is needed to add or remove a Book Now button.
Disable your Book now button in Fresha
- From the main menu on the left of your screen, go to Add-ons.
- In the Integrations section, under Facebook and Instagram bookings, click on the Actions button and select Disable.
- Click on the Disable now button to confirm your choice.
Once you disable your Facebook and Instagram Book now buttons, the booking buttons will disappear from both business pages. A booking button added to your website is separate and won’t be affected.