Loyalty tools every tanning business should be using

Repeat clients are the lifeblood of a successful tanning studio. Loyalty programs aren't just a nice bonus — they're a proven way to boost retention, increase average spend, and grow your business steadily over time. With Fresha, you can run a professional loyalty system without the hassle.

Here's how to make it work.

Reward visits with points

Keep clients glowing — and coming back:

• Give points for every appointment or product purchase
• Allow clients to redeem points for free sessions or discounts
• Run points promotions during slow seasons

Clients love perks that add up fast.

Use tiers to celebrate loyalty

Encourage consistent visits:

• Create levels like Bronze, Silver, and Gold based on visit frequency
• Unlock benefits like priority booking, discounts, or exclusive deals
• Make clients feel appreciated and recognised

It's loyalty with a sense of progression.

Turn referrals into revenue

Let satisfied clients bring in new business:

• Give clients a personalised referral link
• Offer rewards for every successful referral
• Reward both the referrer and the new client

Word-of-mouth is your most powerful marketing tool.

Automate your program with Fresha

Run loyalty like a pro — without the manual work:

• Track points and visits automatically
• Set reward thresholds and send out reward emails
• Monitor program performance in your Fresha dashboard

Zero admin, all impact.

Build loyalty that lasts longer than the tan

The glow might fade — but a great client experience keeps people coming back. With the right loyalty tools, you can turn occasional clients into regulars and make your tanning studio their go-to spot.

Reward loyalty and build lasting success — all with Fresha.