Creating a tanning service menu that attracts new clients

A clear, appealing service menu is one of the most effective tools for converting visitors into paying clients. When clients know exactly what you offer and what to expect, they're far more likely to book — and rebook.

Here's how to craft a tanning service menu that's easy to understand, drives more bookings, and showcases your expertise.

Organise services by experience level and type

Make it easy to choose the right session:

• Offer beginner, intermediate, and advanced tanning options
• Highlight differences between sunbeds, spray tans, and packages
• Include time durations and skin type recommendations

Clarity builds trust and confidence.

Use descriptive, benefit-driven titles

Help your services stand out:

• "Express Glow" or "Deep Bronze Boost" add personality
• List the benefits of each service (e.g., fast results, even tone)
• Mention aftercare recommendations if needed

The right words make bookings feel like a treat.

Showcase packages and multi-session deals

Encourage repeat visits:

• Offer bundles (e.g., 5 sessions for the price of 4)
• Highlight loyalty pricing or prepaid options
• Create memberships for frequent tanners

This increases client value and visit frequency.

Be transparent about pricing and session times

Avoid surprises:

• List clear pricing for single sessions and packages
• Show time durations for each option
• Mention any preparation clients should do ahead of time

Transparency leads to better experiences.

Keep your menu mobile-friendly and up to date

Most bookings happen on phones:

• Use short descriptions
• Refresh your offerings seasonally
• Add promotions or seasonal services

An updated menu shows clients you're current and professional.

Let your services speak for themselves

The right tanning menu makes it easy for clients to book — and easier still to return. With Fresha, you can build a menu that reflects your brand, boosts conversions, and sets the tone for glowing results.

Make your tanning service menu your best marketing tool.