How to build loyalty in your tanning studio clientele

A glowing tan may be temporary — but loyal clients are long-term. When you create a smooth, rewarding experience that clients love, they're far more likely to return regularly and refer friends along the way.

Here's how to use smart loyalty strategies to build a base of happy, glowing clients.

Make every visit consistent and welcoming

Build habits through great service:

• Greet clients by name and remember preferences
• Keep track of tanning schedules and settings
• Offer aftercare tips or post-session follow-ups

Clients stick with places that make them feel seen.

Reward loyalty with points and perks

Encourage repeat visits:

• Offer points for every session or product purchase
• Let clients redeem rewards for discounts or free upgrades
• Set automated milestones for free tans or add-ons

Fresha makes this easy to set up and run.

Celebrate your most loyal clients

Celebrate your most loyal clients:

• Create a "Glow Club" or VIP tier for frequent tanners
• Share exclusive offers or early access to promotions
• Offer birthday discounts or referral bonuses

Small gestures can lead to lifelong loyalty.

Automate it all with Fresha

Spend less time on admin:

• Track client visits and points automatically
• Send personalised reminders and promotions
• Monitor rebooking and client retention from your dashboard

It's loyalty made simple.

Build relationships that last longer than the tan

Loyalty is more than a discount — it's about trust and connection. With Fresha, you can easily reward great clients and encourage them to keep coming back for more glowing results.

Turn satisfied clients into lifelong fans of your tanning studio.