Fresha expands in Poland with new Warsaw office and appointment of Maciej Walczewski

Poland’s beauty and wellness industry is ambitious, fast-moving and growing quickly. We’re investing in its future with a larger Warsaw office and the appointment of Maciej Walczewski as General Manager for Eastern Europe.

The number of active partner businesses using Fresha in Poland has increased by 296% year-on-year. Our expanded local operation will help us build on that momentum, work more closely with Polish businesses and give partners access to support shaped around the needs of their market.

From Warsaw, Maciej will lead our strategy in Poland and help expand Fresha’s presence across the wider Eastern European region.

Read more about Fresha’s expansion in Poland below…

Why is Fresha expanding in Poland?

Poland has a vibrant beauty and wellness sector, from independent professionals and owner-operated salons to multi-location groups and fast-growing brands.

As these businesses grow, they need flexible technology that makes everyday operations simpler, helps them understand their clients and gives them the tools to make better decisions.

Our partner growth in Poland shows the demand for a connected platform that can support those needs. By strengthening our local presence, we can listen more closely to businesses, build stronger industry relationships and deliver an experience tailored to the Polish market.

Meet the General Manager of Poland, Maciej Walczewski!

Maciej brings nearly 13 years of experience scaling technology and marketplace businesses across Central and Eastern Europe.

Before joining Fresha, he served as Head of Sales for Central and Eastern Europe at Ovoko. He was previously Country Manager for Poland at GoStudent and Vice President of Expansion at Packhelp.

Working closely with Fresha’s global leadership team, Maciej will lead our Polish strategy, grow our regional team and help more businesses benefit from Fresha’s complete platform.

“Poland has an incredibly ambitious and fast-evolving beauty and wellness industry, and Fresha has a major opportunity to support its continued growth. Our focus will be on building a strong local presence, listening closely to businesses and giving them the technology, marketplace reach and support they need to thrive,” says Maciej Walczewski, General Manager for Eastern Europe at Fresha.

“We want to bring Polish SMBs and enterprise operators a platform powerful enough to reshape how the industry operates. By connecting partners to Fresha’s complete ecosystem, we can help them run smarter, understand their customers more deeply and make better decisions through advanced configuration, customer tracking and in-depth reporting.”

How can Fresha help beauty and wellness businesses grow?

Running a beauty or wellness business often means managing bookings, payments, marketing, customer relationships and reporting across several different systems.

Fresha brings those tools together in one connected platform. Partners can manage appointments, process payments, build client relationships, automate marketing and track business performance without relying on disconnected technology.

Through the Fresha marketplace, consumers can discover and book beauty and wellness services in real time. Businesses gain another way to reach new clients while using integrated tools designed to improve efficiency and support lasting customer relationships.

This connected approach can support businesses at every stage, whether they are independent professionals, single-location salons or larger operators managing several sites.

What does Poland mean for Fresha’s European growth?

Poland is an important part of our long-term European strategy. Its combination of ambitious business owners, a dynamic beauty and wellness industry and strong demand for technology creates a significant opportunity for Fresha and our partners.
 

“Poland represents an important growth opportunity for Fresha and is a key part of our long-term European strategy. It has a vibrant beauty and wellness industry, ambitious business owners and a strong appetite for technology that creates better experiences for both businesses and their clients,” says William Zeqiri, Founder and CEO of Fresha.

“Maciej brings the local leadership, marketplace experience and deep regional understanding we need to accelerate our growth. With him leading the charge, we’re investing in our presence, strengthening our relationships with Polish businesses and building the platform of choice for the country’s beauty and wellness industry.”

Our expanded Warsaw operation marks the beginning of Fresha’s next chapter in Poland.