Creating a pet grooming service menu that keeps tails wagging

Your service menu is one of the first things pet owners see when deciding to book. A clear, friendly, and well-organised list of offerings can make all the difference — helping clients understand what's available and feel confident about their choice.

Here's how to build a service menu that reflects your expertise and turns visits into regular appointments.

Organise services by pet size and type

Make it easy for pet parents to find what they need:

• Separate services for small, medium, and large breeds
• Group options by pet type (dogs, cats, etc.)
• Clearly define full grooms, mini grooms, and specialty treatments

Clarity leads to fewer questions — and faster bookings.

Use friendly, descriptive language

Help your services stand out with the right tone:

• Use simple, inviting language ("Puppy's First Groom," "Deluxe Bath & Brush")
• Highlight what's included in each bundle
• Mention the benefits (e.g., "reduces shedding," "nail care included")

This builds trust and adds value.

Add helpful extras and upgrades

Upselling made easy:

• Include add-ons like teeth cleaning, flea treatment, or de-shedding
• Offer seasonal packages or loyalty bundles
• Suggest services based on pet needs (e.g., senior pet care)

Extra services boost revenue and show attention to detail.

Keep pricing transparent and competitive

Avoid surprises at checkout:

• Show base prices and any range for size or coat condition
• Include time estimates so owners know what to expect
• Use consistent formatting across all listings

Transparent pricing builds long-term trust.

Make it mobile-friendly and regularly updated

Your clients are booking from their phones:

• Ensure your menu looks great and loads quickly on mobile
• Update services and offers seasonally
• Use client feedback to refine your wording

Keep your offerings as fresh as your grooms.

A great menu leads to great bookings

Your grooming skills bring pets back — but your service menu brings them in. With Fresha, you can build and manage a booking experience that showcases your talent and keeps tails wagging.

Craft a service menu that converts clicks into loyal clients.