Smart ways to turn first-timers into loyal clients

With Fresha, barbers can use built-in tools to engage clients after their appointment, build trust, and create experiences that keep people coming back. Here's how to turn walk-ins into regulars with smart, simple strategies.

Make a great first impression

Every visit counts, but the first one is everything. Deliver an exceptional experience with:

• Friendly, professional service
• Clear consultation and expectations
• Clean, welcoming shop environment

Use Fresha to collect reviews automatically so happy clients can share their experience — and new clients can book with confidence.

Follow up automatically

The days after a first appointment are crucial. Use Fresha's automated messages to:

• Say thank you after their visit
• Invite feedback with a review link
• Encourage rebooking with a time-sensitive offer

Automated follow-ups show professionalism and keep your barbershop top-of-mind.

Personalise the experience

Fresha tracks client history, preferences, and past services, so you can:

• Remember their preferred style
• See who served them last
• Make personalised recommendations at each visit

The more personal the service, the more likely they are to return.

Encourage loyalty with rewards

Give clients a reason to keep coming back. With Fresha, you can:

• Set up a simple points-based loyalty program
• Offer rewards like free upgrades or discounts
• Reward referrals to grow your client base organically

Loyalty doesn't have to be complicated — it just needs to feel valuable.

Make rebooking easy

The easiest way to get a second visit? Book it before they leave. Use Fresha's rebooking prompts and reminders to:

• Suggest ideal follow-up times
• Send reminder messages when it's time to return
• Let clients rebook in a few taps via mobile

Turn one-time visits into long-term loyalty

With the right follow-up, service, and tools, a single appointment can lead to a lifetime of loyalty. Fresha helps barbers stay connected, reward repeat clients, and build the kind of client relationships that grow your business.

Start turning first-time clients into regulars — automatically.