Building the perfect barbershop service menu

A well-structured menu helps clients book the right service, encourages upsells, and sets clear expectations. And with Fresha, it's easy to create and manage a menu that reflects your brand, works for your team, and keeps your chairs full.

Here's how to build a high-performing service menu tailored for barbershop success.

Name your services clearly and confidently

Keep service titles simple, descriptive, and recognisable. Most clients are scanning on mobile, so clarity wins every time. You can also add short descriptions to explain exactly what's included.

• Skin fade
• Beard trim
• Cut and hot towel shave

Clear names build confidence and speed up bookings.

Group your services with intent

Organise your menu in a way that reflects how clients think. For example:

• Haircuts – classic, fades, student cuts
• Beard services – trims, shaves, shape-ups
• Bundles – haircut + beard trim, full grooming
• Add-ons – eyebrow tidy, nose wax, scalp massage

Bonus: Grouping makes the menu easier to navigate — and encourages higher spend.

Offer premium bundles to increase average spend

Bundling is one of the easiest ways to increase basket size without extra effort. Popular combos include:

• Haircut and beard trim
• Cut and hot towel shave
• Student haircut and eyebrow tidy

Use pricing to highlight value and nudge clients toward premium grooming experiences.

Add service times for better flow

Let clients know how long each service will take and use Fresha to manage timings precisely. Assign durations, buffers and staff so your calendar stays on track — and walk-ins don't clash with pre-booked clients.

Refresh and optimise often

Trends change, seasons shift, and some services underperform. With Fresha's reporting tools, you can:

• See top-performing services
• Identify underused treatments
• Update your menu instantly

Keep it lean, relevant, and aligned with what your clients actually book.

A service menu that builds your business

The best barbershop menus are more than a checklist — they're a reflection of your brand and a guide for your clients. With Fresha, it's easy to tailor your service list, set smart pricing, and keep your business sharp.

Create a menu that works hard — and helps your shop grow.