Have you seen us? Fresha’s OOH campaign takes over London, again!

As London shifts its decor to celebrate the festive season and arguably the busiest time of the year, Fresha has launched one of its biggest out-of-home campaigns to date. This full London bus takeover is designed to put selfcare back on the radar for those on their feet all day, doing their last-minute Christmas dash, or commuting home from work. For beauty and wellness businesses on the Fresha marketplace, this campaign is a statement to empower, to amplify the festive season and to jump on the opportunity to increase visibility and thus, encourage an influx of bookings for the Christmas season. 
 

Over the next two weeks, 300+ iconic London Routemaster buses will travel through some of London’s busiest lines, including Soho, Camden, Angel, Hackney, and Dalston. The creative, stamped with the line Selfcare just got Fresha, is there to inspire commuters, partygoers, Christmas shoppers and tourists on their feet and most likely in need of a salon or spa fix.

Purposefully timed to go live during the Christmas season, Fresha is meeting the major spike in demand for beauty and wellness appointments at this specific time of the year. Seasonal data shows:

• Central London weekend footfall rises by 35% as festive events draw people into the city.
• Bus and Tube usage climbs sharply, driven by Christmas shoppers and office partygoers.
• Searches for “same-day beauty appointment” and “last-minute hair appointments” peak annually from late November onward.
• Interest in “self care” recently hit 1.5 million monthly searches, up 13% year-on-year — a clear signal that people are prioritising wellbeing even amid the festive rush.

By placing Fresha’s exciting, festive creative over London’s most high-traffic transport routes, we’re meeting consumers in the exact moments where the chaos of the Christmas season tends to kick in, and where an appointment could really benefit. 

“Our goal was simple: to meet people where they are. December in London is busy and can feel overwhelming with office parties, Christmas prep, winter skin and hair flare-ups and everything in between. These buses are a reminder that self-care can happen at any time, not just once the new year begins. Whether someone needs a quick reset during their lunch break, a blow-dry before an event, or a pre-flight manicure before heading home for the holidays, Fresha makes it easy to prioritise yourself whenever you need it.” 

- James Hayward-Browne, Head of Brand & Content Marketing at Fresha.

So, as the city lights up for the festive season, Fresha is incredibly proud to be championing the beauty and wellness businesses that keep London looking and feeling their very best. Here’s to a busy, successful, and selfcare-filled December, and to our partners on the Fresha Marketplace, this one is for you!