A New Era for Men’s Hair: What to Expect at HairFest 2025

The world of men’s hair is evolving, and this weekend it all comes to life at HairFest 2025 in Thessaloniki, Greece, which is a two-day celebration of creativity, education, and connection.

As lead sponsor, Fresha is proud to support an event that puts artistry and innovation front and center. HairFest isn’t about competition or convention; it’s all about collaboration. It’s where stylists, educators, and creators come together to explore what’s next for the industry, from trends and tools to how education and technology are shaping the future of the craft.

“The market is shifting toward longer hair for men,” says Learn to Cut founder and Fresha ambassador Alexi Michael. “Stylists are focusing on shapes that grow out beautifully. It’s less about being overdone and more about creating styles that are intentional yet effortless.” This shift marks a new chapter in men’s grooming, and one that values natural movement, texture, and longevity. Instead of chasing high-maintenance trends, stylists are crafting looks that evolve over time, balancing technical skill with authenticity.

For Josh Lamonaca, founder of MENSPIRE and another Fresha ambassador, HairFest represents the ultimate creative playground. “I expect the artists to be really pushing the boundaries of creativity,” he says. “Think of it like a fashion week for hair. Not everything that’s shown will become a trend, but the ideas may transcend into something more salon-friendly.”

That freedom to experiment is what makes HairFest such an inspiring space. It’s a reminder that trends don’t start on social media; they start in rooms filled with passionate artists sharing ideas and redefining what’s possible behind the chair. But it’s not just about creativity; it’s also about trust. Lamonaca believes clients are increasingly handing control back to stylists, allowing them to take the lead once again.

“Clients are becoming more trustworthy with their hair,” he explains. “This allows the stylist to use their integrity to define how the modern-day man should look. Inevitably, this will allow the stylist to take back the responsibility and re-become the expert.” It’s a powerful shift, and one that reaffirms the value of expertise and deepens the relationship between client and stylist.

At HairFest, that sense of empowerment extends beyond education and artistry. It’s also about the technology and innovation that make creativity possible. Alexi predicts that one tool, in particular, will transform the stylist’s workflow: the cordless blow dryer. “Once it becomes lightweight, powerful, and reliable, it will completely change how stylists work,” he says.

For Fresha, being the lead sponsor of HairFest 2025 is about more than supporting an event. It’s about championing the professionals who bring these ideas to life. As the world’s leading beauty and wellness platform, Fresha is built to help salons and barbers grow, connect, and thrive through smart, simple technology.