Optimize your online service menu

Your service menu showcases the treatments you offer and helps define your business on the Fresha marketplace. Optimizing it improves your visibility in client searches and increases your chances of getting booked.

Best practice

Check for spelling
Make sure that your spelling is correct, and that you avoid using abbreviations when adding your service name and desription.

Be short and sweet
The service name should simply show what the treatment is, and the description is where you can elaborate slightly more.

Use AI Enhance
Generate a unique, AI-powered service description in seconds, using your treatment type and business information.

Example of an acceptable service name and description:

Example of an acceptable bundle name and description:

Common mistakes to avoid

Avoid all caps
Writing in all capital letters can appear unprofessional or aggressive, use standard capitalization for a clean, readable look.

Adding the service price
Refrain from adding any pricing to your service name, as your the price will be automatically added. If a service has multiple price points, set up pricing variants to reflect each option.

Mentioning the stylist name
Do not add the stylist name to the service description, as this makes the service difficult to find and may seem unprofessional.

Listing services in a bundle
If you have a bundle, the services will show under the bundle itself. Instead, use the service description to outline which services will be performed.

Adding unnecessary symbols or punctuation
Avoid using symbols like "?!*%$£+-_" in your service name to keep it clean and easily searchable.

Example of an unsuitable service name and description:

Example of an unsuitable bundle name and description:

Your selected treatment type determines how clients find your service, selecting the wrong one could lead to missed bookings.

When creating your service list, you will need to select a service type that this treatment applies to. 

By correctly allocating each service to the closest service type, you increase your business and treatment visibility on the marketplace.

For example, clients searching for a specific treatment in our Fresha marketplace will be presented with businesses whose services have been allocated under this service category.