Writing standards for your marketplace profile

In addition to high-quality venue images featured on your marketplace, the way you describe your business and treatments helps shape how clients see you.

Your business name is what captures your brand and business, and it's the first information a client will see - so it is important to make the best impression.

When adding your business name, it's important to consider the following criteria:

Check for spelling
Make sure that your spelling is correct, and that you avoid using abbreviations when adding your display name.

Capitalize appropriately
Use proper capitalization, unless your brand identity is specifically styled in lowercase.

Watch your spacing
Extra spaces can affect how easily clients find your business on the marketplace—make sure there’s only one space between words.

Example of an acceptable business name:

Using emojis
Emojis may look appealing, but they can display inconsistently and appear unprofessional or too casual for a business profile.

Avoid all caps
Writing in all capital letters can appear unprofessional or aggressive, use standard capitalization for a clean, readable look.

Adding unnecessary symbols or punctuation
Unless part of your official branding, avoid using symbols like "?!*%$£+-_" in your display name to keep it clean and easily searchable.

Including your address or area code
Avoid including address details in your display name, instead, add location information in your profile. If you have multiple branches, simply include the location at the end (for example, Trendy Studio Manhattan, Trendy Studio Brooklyn etc).

Directing clients away from Fresha
Avoid encouraging clients to book through other platforms or contact you outside of Fresha, as this goes against our marketplace guidelines.

Violating our terms of service
Your display name must not include illegal, harmful, or inappropriate content, including references to drugs, sexual acts, abortion services, hate speech, or discrimination of any kind. Read more about our terms of service.

Example of an unsuitable business description:

Your business description gives a brief overview of what your company can offer, and what sets you apart from others. It’s also where you can add your personal touch and inspire new clients to book with confidence.

When adding your business description for your marketplace profile, it is important to consider the following criteria:

Use our AI Enhance tool
Generate a unique, AI-powered business description in seconds, using your current marketplace details like services and location.

Keep it simple
Write a short, clear description that highlights who you are, what you offer, and what makes your business stand out.

Let your passion shine through
Show personality and enthusiasm in your description to help clients feel more connected to your business.

Proofread carefully
Always review your description for spelling and grammar, and read it aloud to ensure it sounds natural and professional.

Example of an acceptable business description:

Adding personal information
Don’t include your personal phone number, email address, or social media handles, use your business contact details and verified business accounts instead.

Listing the services you offer
Avoid listing out your services in the description, as they already appear on your profile and can be searched by category.

Directing clients away from Fresha
Avoid encouraging clients to book through other platforms or contact you outside of Fresha, as this goes against our marketplace guidelines.

Violating our terms of service
Your description must not include illegal, harmful, profane or inappropriate content, including references to drugs, sexual acts, abortion services, hate speech, or discrimination of any kind. Read more about our terms of service.

Example of an unsuitable business description:

Once your marketplace profile is live, you can edit and update the content anytime to reflect changes in your business, experience and services.