Writing standards for your marketplace profile

In addition to high-quality venue images featured on your marketplace profile, the way you describe your business and treatments plays a big role in how clients perceive you. Clear, engaging display names and business descriptions are essential for capturing your clients’ attention and imagination.

• Your display name is what captures your brand and business, and it's the first information a client will see, so it is important to make the best impression.
• Your venue description gives a brief overview of what your company can offer, and what sets you apart from others. It’s also where you can add your personal touch and inspire new clients to book with confidence.

When adding this information to your online profile, it is important to consider the following:

Check for correct spelling and avoid abbreviations when adding your display name and venue description to ensure it looks professional and is easy for clients to understand.

Keep it simple by writing a short, clear summary that highlights who you are, what you offer, and what makes your business unique.

Capitalize appropriately by using standard capitalization unless your brand identity is intentionally styled in lowercase.

Watch your spacing and make sure there’s only one space between words, as extra spaces can affect how easily clients find your business on the marketplace.

Use our AI Enhance tool to instantly generate a unique, AI-powered business description based on your existing marketplace details like services and location.

Let your passion shine through by showing personality and enthusiasm to help clients feel more connected to your brand.

Avoid using emojis as they may display inconsistently across devices and can make your business profile appear too casual or unprofessional.

Avoid using all caps since writing in all capital letters can come across as aggressive or unpolished. Stick to standard capitalization for a cleaner, more readable look.

Skip unnecessary symbols or punctuation unless they’re part of your official branding, using “?!*%$£+_-” can clutter your display name or venue description and reduce searchability.

Don’t include your address or area code in the display name. Location details should be added to your profile, and if you have multiple branches, simply include the location at the endd (e.g., Trendy Studio Manhattan, Trendy Studio Brooklyn).

Avoid directing clients away from Fresha by asking them to book through other platforms or contact you elsewhere, as this violates marketplace guidelines.

Don’t list your services in the description since they already appear on your profile and are searchable by category, keeping your description clean and focused.

Never include prohibited content in your display name or venue description, such as illegal, explicit, or discriminatory language. This includes references to drugs, sexual acts, abortion services, hate speech, or any harmful material, as outlined in our Terms of Service.

Once your marketplace profile is live, you can edit and update the content any time to reflect changes in your business, experience and services.