Optimize your online service menu

Your service menu showcases the treatments you offer and helps define your business on the Fresha marketplace. Optimizing it improves your visibility in client searches and increases your chances of getting booked. For best results when creating or editing your service menu, refer to this guide to ensure it meets high-quality standards.

Clients are up to 3× more likely to book with a business that has a clear, professional, and well-organized service menu.

Check for correct spelling and avoid using abbreviations when writing your service name and description to keep your menu clear and professional.

Be short and sweet by focusing the service name on the treatment, and using the description to briefly explain the details.

Use AI Enhance to instantly generate a unique, AI-powered service description using your treatment type and business information.

Avoid using all caps in your service name, as writing in all capital letters can come across as unprofessional or aggressive. Use standard capitalization for a clean, easy-to-read look.

Don’t include pricing in the service name, since prices are displayed automatically. If your service has multiple price points, set up pricing variants to show each option clearly.

Skip adding the stylist’s name to the service description, as this can reduce searchability and make your menu appear less polished.

Avoid listing bundled services in the service name, as each bundle will automatically show its included treatments. Use the description to briefly explain what’s included.

Refrain from using unnecessary symbols or punctuation like “?!*%$£+-_” in your service name. This helps keep it clean, professional, and easy to find.

Be sure to select the correct treatment type when creating your service to improve visibility and help clients discover your business in the marketplace. For example, a client searching for "Blow dry" will only see businesses that have accurately categorized their services under that specific treatment type.