How to run a fully booked massage therapy business with Fresha

Whether you're a solo therapist or run a growing massage studio, staying fully booked is key to building a stable and thriving business. But managing appointments, reducing cancellations, and attracting consistent bookings can take time away from what you do best — healing through touch.

Fresha simplifies the process, helping massage professionals keep calendars full while delivering a seamless client experience. Here's how.

Let clients book appointments 24/7

Fresha gives your clients the freedom to book anytime, from anywhere. You can:

• Add online booking to your website, Instagram, and Google
• Display real-time availability, no calls or emails required
• Accept same-day or next-available appointments to fill gaps fast

Being bookable 24/7 means more bookings without more admin.

Reduce no-shows with automatic reminders

Missed appointments are costly. Fresha helps you reduce them with:

• SMS and email reminders sent automatically before appointments
• Optional deposits or full prepayments to secure spots
• Easy online rescheduling for clients

These features protect your time and reduce calendar gaps.

Fill your schedule with smart marketing tools

Keep your massage table busy using Fresha's built-in marketing features:

• Share special offers and seasonal packages
• Send rebooking nudges after each session
• Target inactive clients with personalised incentives

All campaigns are easy to set up and track in your dashboard.

Offer treatment packages and memberships

Encourage ongoing care and improve cash flow with:

• Pre-paid package (e.g. 5 massages for the price of 4)
• Membership plans with monthly massages or exclusive perks
• Automated billing and reminders for repeat clients

These options turn one-time visits into long-term relationships.

Use real-time reporting to optimise your time

Fresha's reports give insights into:

• Your most booked treatments
• Peak booking days and times
• Gaps or cancellations to focus on

Use the data to adjust your hours, promote top services, and manage your day more efficiently.

Keep your massage business thriving with smarter booking tools

Fresha makes it simple to stay fully booked, reduce admin, and deliver an effortless experience for both you and your clients.

Let Fresha take care of the bookings — so you can focus on your craft.