Loyalty tools every fitness and recovery studio should be using

Loyal clients are the backbone of every thriving fitness and recovery business. Whether you run a high-intensity training studio, a rehab centre, or a wellness space focused on recovery, building long-term relationships is key to sustainable growth.

With Fresha, you get powerful tools to keep clients coming back — with less manual effort and more meaningful engagement.

Create a loyalty program that motivates repeat visits

Fresha lets you reward clients for their commitment:

• Offer points for each class, session, or package booked
• Let clients redeem points for free sessions, discounts, or upgrades
• Track loyalty automatically — no spreadsheets or punch cards needed

It's simple to set up and even easier for clients to understand.

Offer flexible memberships with built-in perks

Encourage commitment and routine by offering memberships:

• Choose between session-based or time-based options
• Add perks like exclusive classes, guest passes, or early access to new services
• Use auto-renewal and automated billing for consistency

Recurring revenue keeps your business steady while offering clients great value.

Use personalised follow-ups to drive rebooking

Stay connected after each session:

• Send thank-you messages and feedback requests automatically
• Recommend follow-up services or check-ins based on their goals
• Re-engage inactive clients with personalised offers

Small gestures lead to long-term loyalty.

Celebrate milestones and client wins

Let clients know you notice their progress:

• Track attendance milestones (e.g. 10th visit)
• Send birthday messages or celebrate fitness goals
• Offer small surprises like free add-ons or branded gear

Recognition keeps clients engaged and motivated.

Make referrals easy and rewarding

Happy clients love to share their experience — give them a reason to:

• Set up referral bonuses or points for every successful referral
• Use Fresha links to track referrals and manage rewards
• Promote your referral program with in-app messages and email

Referrals not only grow your client base but also reinforce loyalty.

Loyalty that lasts — powered by Fresha

Retaining clients doesn't have to be hard. With Fresha's loyalty features, memberships, and automated engagement tools, you can create a better client experience while building a stable, growing business.

Start turning first-time clients into lifelong members with Fresha.