From first-time sessions to long-term memberships

Getting clients in for that first fitness or recovery session is great — but sustainable business growth comes from turning those visits into consistent bookings. Loyalty isn't built with just discounts. It's the combination of experience, routine, and personalisation.

With Fresha's built-in tools, you can guide first-timers into long-term clients who return week after week.

Make the first visit seamless

First impressions matter. Use Fresha to:

• Send a welcome message and intake form before the session
• Let clients book and pay online with ease
• Offer flexible cancellation and rescheduling options

This reduces friction and builds trust from day one.

Offer rebooking prompts and reminders

Many clients forget to rebook — so make it easy:

• Prompt rebooking immediately after a session
• Set up reminders based on the type of service (e.g. weekly PT or fortnightly recovery)
• Offer a rebooking incentive, like 10% off if they book within 48 hours

This makes it easy for clients to stay on track.

Create a loyalty program with real value

Reward return visits with perks that feel meaningful:

• Assign loyalty points for each visit or purchase
• Offer free upgrades or discounts after a certain number of visits
• Automate the process — no extra admin required

Fresha tracks points and redemptions so it's easy to manage.

Use memberships to build consistency

Memberships create routine and recurring revenue. You can:

• Offer different tiers (e.g. 4 sessions/month vs unlimited access)
• Include extras like guest passes or exclusive events
• Set up auto-renewal and track usage with Fresha

Clients love the structure, and your business gains predictable income.

Keep clients engaged between sessions

Stay top of mind with light, valuable touchpoints:

• Send wellness tips, progress updates, or event invites
• Promote last-minute availability or flash offers
• Use birthday messages or milestone check-ins to personalise the experience

Loyalty is built on experience — not just price

Clients who feel seen, valued, and supported are more likely to stick around. Fresha helps you offer a seamless experience at every step — from booking to loyalty rewards — so you can turn new faces into loyal regulars.

Let Fresha help you grow your fitness and recovery business through lasting relationships.