Nimbus Co: bringing a new brand of wellness to Australia, with a little help from Fresha

In 2016, co-founder Neil O’Sullivan took a leap of faith and launched Nimbus Co, Australia’s first infrared sauna studio. With plenty of hard work and strategy, the risk paid off — Nimbus Co has grown to four successful venues across the country, with more on the way. Neil’s vision was clear: “When you visit Nimbus Co, we want you to feel so relaxed you’re floating among the clouds. That’s where the name comes from.” 

Curating the perfect experience

Each of Nimbus Co’s four studios has a distinct identity, with different specialties and aesthetics based on their location. “In Bondi, we focus on massages; up in Byron, it’s myotherapy. That way, each studio can develop its own personality and tailor its services to what local clients want,” Neil explained. 

They curate the entire experience: from the decor and music to the eco-friendly products they use in each treatment. “We even share our playlists on Spotify, so clients can take a little bit of Nimbus everywhere they go!” Neil told us. 

For Nimbus Co, every detail matters — including their choice of booking platform.

Switching to Fresha for all-in-one spa management

It was one of Neil’s team members who introduced him to Fresha. “Our previous booking system was clunky,” he recalled. “It wasn’t really working for us, or clients — and with Fresha being subscription-free, trying it out was a no-brainer. We quickly learned it ticked every box for us.”

Being fully booked every week, time is precious for the Nimbus Co team — so they love how easy Fresha is to use. “We needed a platform that wouldn’t take us ages to figure out. Fresha’s so easy for us to use: I can see our bookings, team rotas, sales reports, and anything else, straight from my phone, wherever I am.  

“The fact that Fresha lets clients find us online and book within a couple of clicks — that alone was huge for us. We’ve never looked back.”

But for Neil, it was Fresha’s seamless online booking system that really sold him on the platform. “The fact that Fresha lets clients find us online and book within a couple of clicks — that alone was huge for us. We’ve never looked back,” explained Neil. 

Neil’s also a fan of how simple the experience is for their clients. “Clients don’t even need to bring their card. From booking to checkout, the whole experience is so smooth; that’s what keeps clients coming back,” he told us.
 

Making an impact with Fresha’s marketing tools

Neil uses Fresha’s marketing tools to share news and special offers that get them booked up. In particular, the blast marketing text and email campaigns let him react to challenges as they arise. “Say it’s a hot day, when people aren’t keen to visit a sauna; we can use Fresha to send out a campaign promoting our ice baths. With all the free templates to choose from, we can build a campaign and send it in about 30 seconds,” he explained.

“People view our photos, check out our team members, read our reviews, and it all builds trust that leads to their first booking.”

Plus, listing their spa on the Fresha marketplace has opened the door to a steady stream of new clients. “Our marketplace profile is one of our biggest sources of new clients,” Neil said. “People view our photos, check out our team members, read our reviews, and it all builds trust that leads to their first booking.” 

Using memberships to build a reliable revenue stream 

For a growing business, nothing’s better than guaranteed income — and Fresha’s memberships feature gives Nimbus Co exactly that. “We’ve built the business around our memberships. Many clients want regular sauna sessions as part of their routine, so they love the idea of buying a bundle of weekly or monthly treatments,” Neil told us. “And with memberships at a whole range of prices and time frames, there’s something for every client.”

Personalised support, every step of the way

Looking to the future, Neil is excited about the possibilities that Fresha unlocks for Nimbus Co. “The platform has already helped us take the spa to new heights; and it just keeps getting better and better, with new features and new opportunities for growth,” he said. 

According to him, personalised support from Fresha has been a key part of the journey: “Our account manager has been by our side the whole way. It’s this level of support that sets Fresha apart — I’d recommend them to any business looking for a booking platform that truly understands their needs.”