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Iasmina Ionescu

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Brow Lamination Aftercare: Your Complete Day-by-Day Guide

by Iasmina Ionescu on May 10, 2026

Brow lamination aftercare in a 5-phase day-by-day timeline. What to do, what to avoid, products to use, and warning signs to know.

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Everything You Need to Know About Brow Lamination

by Iasmina Ionescu on May 8, 2026

Brow lamination costs $60–$110 and lasts 4–8 weeks. A complete guide to the process, day-by-day aftercare, side effects, and how it compares

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How Much Does Brow Lamination Cost? 2026 Pricing Guide

by Iasmina Ionescu on May 7, 2026

Brow lamination costs $60–$110 per session and $540–$700 per year on a typical cadence. Pricing by city tier, with tint, and how to save

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How Long Does Brow Lamination Last? Duration, Results & Maintenance

by Iasmina Ionescu on May 8, 2026

Brow lamination lasts 4–8 weeks. A practical guide to results, session length, factors that affect longevity, and when to book your next appointment

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How to Design a Salon: Hair Salon & Nail Salon Interior Guide

by Iasmina Ionescu on May 6, 2026

Salon design is your biggest retention lever. 6 trends, 4 principles, 6 mistakes to avoid, and a 5-step plan from Fresha's editorial team

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Small Salon Interior Design: Ideas That Maximise Every Square Foot

by Iasmina Ionescu on May 11, 2026

We know that letting or buying larger spaces is sometimes inefficient, and the truth is, small but well-proportioned salons can look extremely chic. Under 800 square feet isn't a constraint; it's a brief - so many of the salons on Fresha’s marketplace boast small but mighty spaces. Some of the best-designed salons our team at Fresha has walked into were tight, and that's not in spite of the size, it's because of it. When every decision has to count, it’s super important to get it right, so we’re here to guide you through that. 

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Getting it right: Hairdressing & Beauty Salon Lighting

by Iasmina Ionescu on May 10, 2026

Four lighting layers, four specifications that matter, a service-area reference table, and the mistakes that cost real bookings. From Fresha

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Nail Salon Interior Design & Layout: A 2026 Operator's Guide

by Iasmina Ionescu on May 9, 2026

Eight nail-salon-specific design moves, four layout templates, and the mistakes that cost real money. Ventilation, plumbing, lighting, and more from Fresha

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Behind the Rouge: Ella Fisher Powered by Fresha at HairCon 2026

by Iasmina Ionescu on May 11, 2026

Ella Fisher sits down with Fresha to talk Paris, HairCon, and the platform powering her salon

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Summer Bookings: Success in Summer for Salons

by Iasmina Ionescu on May 13, 2026

Summer is the busiest season on the salon calendar and the one most likely to leave your team running on empty by September. Here is how to plan capacity, cut no-shows, protect your team, and come out of summer in better shape than you went in

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Summer 2026 Nail Trends Your Clients Are Searching For

by Iasmina Ionescu on May 13, 2026

The summer nails search universe hits 115k+ monthly searches. Which 2026 trends to add to your menu, how to price them, and what to stock before June

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Summer Hair Colour Trends to Add to Your Services

by Iasmina Ionescu on May 13, 2026

Over 7,000 people search for summer hair colour inspiration every month, and not one booking platform shows up in the results. Here is what to add to your menu, how to price it, and how to capture that demand

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MARKETING

How to Create a Killer Loyalty Program for Your Salon, Barbershop or Spa

by Iasmina Ionescu on June 1, 2026

In a competitive beauty and wellness industry, attracting new clients is only half the battle; keeping them coming back is where the real magic happens. A well-designed loyalty program can be the secret weapon your salon, spa, or wellness business needs to boost client retention, encourage repeat bookings, and grow revenue over time. In this guide, we’ll walk you through how to use Fresha's loyalty program to create a killer loyalty offering with smart strategies, real-world examples, and Fresha’s expert-backed tips to help you turn occasional visitors into lifelong regulars.

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How to Set Up a Salon Referral Scheme That Brings in New Clients

by Iasmina Ionescu on June 2, 2026

Word of mouth is the most powerful growth channel a salon has. A referral scheme makes it intentional. Here is how to build one that your clients actually want to share

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How to Keep Clients Coming Back: Salon Client Retention Strategies That Work

by Iasmina Ionescu on June 5, 2026

The most profitable salon clients are the ones who already know you. Here is how to keep them coming back, re-engage the ones who have gone quiet, and build a client base that grows itself

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How to Hire New Salon Staff (With Strong Onboarding Strategies)

by Iasmina Ionescu on June 6, 2026

Finding the right person is step one. Setting them up properly is what keeps them. A practical guide to salon hiring and onboarding

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Salon Policies: What to Include and How to Set Them Up

by Iasmina Ionescu on June 7, 2026

Clear salon policies make running your business easier and your team more confident. Here's exactly what to include and how to write them

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How to Build a Positive Salon Culture Your Team Will Love

by Iasmina Ionescu on June 7, 2026

Salon culture shapes who stays, who leaves and how your clients feel. A practical guide to building one your team loves working in

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How to Open a Hair Salon: Costs, Location, and Everything in Between

by Iasmina Ionescu on June 18, 2026

Everything you need to open a hair salon: startup costs, licences, location, fit-out, hiring and getting your first clients. A practical guide from Fresha

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Salon Name Ideas: How to Name Your Salon the Right Way

by Iasmina Ionescu on June 16, 2026

Looking for salon name ideas? From classy to cute to creative, we cover the naming themes that work and why. Find the right direction for your salon

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How to Write a Salon Business Plan: A Step-by-Step Guide

by Iasmina Ionescu on June 12, 2026

Writing a salon business plan? We cover every section you need: market analysis, financial projections, pricing strategy and how to structure it for funding

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Beauty Trends: How to Add Japanese Head Spa to Your Salon

by Iasmina Ionescu on June 23, 2026

Japanese head spa is the beauty trend salons cannot afford to ignore. Here's what you need to add it to your menu: equipment, training, pricing and marketing tips

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Beauty Trends: How to Add Lash Lifts to Your Salon

by Iasmina Ionescu on July 1, 2026

Lash lifts are one of the fastest-growing salon services right now. Here's what you need to add them to your menu: equipment, training, pricing and marketing

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Beauty Trends: How to Add Russian Manicure to Your Salon

by Iasmina Ionescu on July 3, 2026

Russian manicure is one of the biggest nail beauty trends right now. Here's what you need to add it to your salon: equipment, training, pricing and marketing tips

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Marketing for Salons in 2026: The Ultimate Guide

by Iasmina Ionescu on July 24, 2026

Salon marketing in 2026 means more than posting on Instagram. This complete guide covers local SEO, social media, email, paid ads, loyalty and referrals, all in one place

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Why You Should Add Keratin Treatments to Your Salon Menu

by Iasmina Ionescu on July 20, 2026

Let's talk about one of the most reliable revenue drivers in hair - keratin treatments. The business case is genuinely straightforward -  a keratin treatment takes two to three hours, and our data at Fresha shows treatments are usually priced at $150 to $600, depending on hair length and your market (pricing benchmarks sourced from Fresha and Salon Today's annual pricing survey). Compare that to a standard blowout at $45 to $65. 

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How to Price Your Lash and Brow Services: A Salon Owner's Guide

by Iasmina Ionescu on July 28, 2026

The global eyelash extension market was valued at $1.61 billion in 2022 and is projected to reach $3.09 billion by 2030, growing at a compound annual rate of 8.6%, according to Grand View Research. Brow lamination, barely a mainstream service five years ago, now commands waiting lists in major US cities. Demand has never been stronger, so learning how to price accordingly is setting you up for success.

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How to Set Up an Online Booking System for Your Salon: A Step-by-Step Guide

by Iasmina Ionescu on July 29, 2026

Learn how to set up an online booking system for your salon with Fresha; covering profile setup, automated marketing, reviews, and client loyalty

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Salon Pricing: Knowing When to Raise Your Prices and How to Do It (Whilst Keeping Your Clients)

by Iasmina Ionescu on August 3, 2026

Learn how to raise your salon prices confidently: calculate the right increase, communicate it to clients, and retain them after you do

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Medspa Marketing: How to Build a Strategy That Drives Bookings

by Iasmina Ionescu on August 6, 2026

Build a medical spa marketing strategy that drives bookings

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