Best Permanent Hair Straightening near me in Midtown South, New York

Whenever I come to New York, I seek Masumi's expert approach to hair. Many thanks!

May 22, 2026

When I'm in New York and away from home this place is gonna go to for hair. They're fantastic!

Mar 31, 2026

I had a last-minute hair emergency, roots coming in, big event. I'm sure you know the deal! I was so grateful to find a place that had an opening, let alone that did such a great job on my color and blowout. Will definitely be back next time I'm in New York!

May 12, 2025

Great experience here at TriBeCa hair studio, my stylist listened to my needs and executed my blow dry the way I wanted. It was my first time in New York as I’ve travelled from London. Will come back here again whenever I’m in New York! Thank you girls! 🥰🥰

Dec 14, 2024

Here’s a refined version of your review: As soon as the elevator doors open onto the sixth floor, TOKA Salon feels like a breath of fresh air. The staff is not only professional but also incredibly warm and welcoming, instantly putting you at ease. I often find myself wishing I’d arrived early enough to enjoy their beautiful balcony—an oasis on warmer days. And with this unexpected November warmth, I really missed a chance to unwind there before my appointment. Having frequented New York City salons for nearly 30 years, I can confidently say TOKA Salon more than earns its place on Madison Ave

Nov 5, 2024

Best hair salon in New York! Nercy Is amazing. You go for a haircut and you leave a better person. It’s the cut AND the conversation.

Mar 16, 2024

11/10 experience! This salon was clean and the staff was nice and efficient. I’ve been to many salons and this was the most thorough hair wash and scalp massage I’ve ever had. And Curly was just amazing! I had the best experience with him. He listened and took his time to get my cut as precise and perfect as possible. He also gave me styling tips and got my pin straight hair to look voluminous like I wanted. Glad I found my new go to spot, and for my cut to be under $100 with tip is unheard of in New York.

Feb 24, 2024

Best haircut I’ve had in all of New York City in the last 15 years. Thank you thank you thank you Karen!!!

Aug 26, 2023

Great job by Lucy and all the staff was professional and talented. I will return every time I’m in New York.

Dec 17, 2021

Fantastic experience. I am the New Yorker that goes very out of the way for the right hair dresser. David knows what he’s doing, and I will absolutely be back.

Aug 29, 2021

Got a Keratin treatment with Sheila and she was fantastic! My hair texture has never been better.

Apr 19, 2024

10/10 experience. From the moment I walked in, staff listened to what I wanted, but was also realistic with me in what I was able to achieve based on my hair. They listened to my concerns every step of the way and went above and beyond to ensure that I was happy with my hair. They educated me and recommended products to make sure I'm able to upkeep and maintain my hair. David even went beyond the services I originally came in for, giving me a partial keratin treatment and dust-cut to make ensure I left there confidently. Loved the staff, would absolutely recommend & return back as a customer.

Feb 26, 2023

I love the keratin treatment! Everyone was friendly! Great services!!

Jun 9, 2022

Great experience and lovely people but felt a bit rushed

Jun 27, 2026

Always love a trim and color by Nick. 10/10 always.

Jun 27, 2026

The only place in New York you can go back in time and leave twenty years younger. Michelle and Frank are absolute artists!

Jun 2, 2026

This salon by far is the best one I have seen in New York City. It is really clean and all the staff are super friendly. Tina is our hair dresser who takes care of our family. She is wonderful. I wish them all the best.

Mar 15, 2026

Best curly salon in New York! Absolutely always live my hair after Keith does his magic!

Dec 16, 2025

Jamal is professional, warm and truly cares about the health of your hair. Whenever I fly into New York, I ensure to visit his salon and the clean and welcoming environment is the cherry on top.

Dec 13, 2025

Yan is such a great hair stylist!! I would not consider any other salon in New York City!

Nov 12, 2025

Neville rocks! Best curls in New York

Oct 14, 2025

Yvette is a magician/artist! I travel from the Midwest to specifically have my haircuts with her as I had with her for the many years I lived in New York City. I will see you all again in a few months. Thank you for everything!

Oct 1, 2025

From Jen Aniston flowy blonde, to Khaleesi Platinum fade, to Extra Fresh Mullet, James Andersen has given me more looks than Madonna. Only one stylist in New York I trust to get me event-ready! Trust!

Aug 26, 2025

Holly works MAGIC every time! I literally fly in to see her since I’ve left New York. Cut, color, brows, she’s the best

Apr 22, 2025

This is a small cool old-school New York spot with great hairdressers. Veronika has been doing my hair for years and the color and cuts are always >chef’s kiss< fabulous!

Jul 29, 2024

Jamal, and his assistant Talia, are extremely kind, utterly professional, thorough and an absolute joy with whom to spend the afternoon. Jamal is a wizard with sensitive hair, and fixed my damaged hair so that it looks and feels healthy and amazing!! It was a great blessing to find them; I only wish they were in New Jersey :-) so I shall have to go up to New York many many times in the future!!

Sep 27, 2023

Can’t find a better haircut in New York City. And the price is reasonable.

Feb 21, 2020

Highly recommend Samer! I got a Keratin treatment and it turned out very well! Samer was attentive, detail-oriented and very skilled at his craft!

Mar 5, 2026

Frenada was My Daughter's Stylist She did a wonder Job!!! She received an Brazilian Keratin Treatment. The atmosphere was very Warm Great Overall🙏💚💚

Jun 14, 2024

I'm really picky about getting layered cuts but I walked into this salon without an appointment and Sheral did a fantastic cut. She really knew how to get the look I wanted from the photo I showed her. Many other stylists want to use razors and thinning shears, which do not work on my hair. This haircut is layered perfectly. My new go-to on the UES.

Jun 28, 2026