Back Wax Dickinsfield

Best Back Wax near me in Dickinsfield, Edmonton

One venue offering Back Wax in Dickinsfield, Edmonton See map

Call to book

Gia Hair Studio

9306 137 Ave NW, Edmonton, AB T5E 6C2, Canada

+1 780-475-1149 +1 780-475-1149 Call to book

Children's Haircut

Balayage

Hair Extensions

Women's Haircut

Skyline Nails

16741 84 St NW #105, Edmonton, AB T5Z 0P9, Canada

+1 780-758-9988 +1 780-758-9988 Call to book

Spa Pedicure

Russian Manicure

Men's Pedicure

Men's Manicure

Buff Wax Spot Skyview

13326 137 Ave NW, Edmonton, AB T5L 4Z6, Canada

+1 780-457-9293 +1 780-457-9293 Call to book

Back Wax

Men's Waxing

Brazilian Wax

Hollywood Wax

Luvie Nails & Spa

15277 Castle Downs Rd NW, Edmonton, AB T5X 3N5, Canada

+1 780-478-7977 +1 780-478-7977 Call to book

Eyebrow Threading

Acne Facial

Facial

Makeup Service

Seymos Barber & Hair Salon

12560 132 Ave NW, Edmonton, AB T5L 3P9, Canada

+1 780-761-3377 +1 780-761-3377 Call to book

Men's Haircut

Hot Towel Shave

Beard Trim

Head Shave

𝐌𝐀𝐓𝐑𝐈𝐗 𝐒𝐀𝐋𝐎𝐍 & 𝐁𝐀𝐑𝐁𝐄𝐑

13024 50 St NW, Edmonton, AB T5A 4V9, Canada

+1 780-475-3619 +1 780-475-3619 Call to book

Head Shave

Men's Haircut

Beard Trim

Hot Towel Shave

Al's Barber shop Salon

12222 137 Ave NW, Edmonton, AB T5L 4X5, Canada

+1 780-456-2010 +1 780-456-2010 Call to book

Hair Weaves

Hair Extensions

Children's Haircut

Permanent Hair Straightening

Vivian Nails-Home Business

16224 54b St NW, Edmonton, AB T5Y 0E8

(780) 935-2775 (780) 935-2775 Call to book

Gel Nail Extensions

Nail Extensions

Nail Polish

Spa Pedicure

The Beauty Loft

1 Londonderry Mall NW, Edmonton, AB T5C 3C8, Canada

+1 780-884-9797 +1 780-884-9797 Call to book

Spa Treatments

Muffin Mowers Waxing

76 Steele Crescent NW, Edmonton, AB T5A 1G3, Canada

+1 780-700-7886 +1 780-700-7886 Call to book

Back Wax

Full Body Wax

Brazilian Wax

Hollywood Wax

Below Hair Studio North

16640 71 St NW Suite #203, Edmonton, AB T5Z 0N5, Canada

+1 587-521-5775 +1 587-521-5775 Call to book

Facial

Bridal Makeup

Makeup Service

External Affairs Medical Spa - Edmonton

13303 127 St NW, Edmonton, AB T5L 1B5, Canada

+1 780-459-5520 +1 780-459-5520 Call to book

Lip Filler

Stretch Mark Removal

Hair Treatment

Laser Hair Removal

Noor's beauty salon and spa

14630 50 St NW, Edmonton, AB T5A 4W9, Canada

+1 780-498-2615 +1 780-498-2615 Call to book

Acne Facial

Bridal Makeup

Men's Facial

Makeup Service

Shadified Salon & barbershop

White Oak Square, 12222 137 Ave NW #125, Edmonton, AB T5L 4X5, Canada

+1 780-457-4446 +1 780-457-4446 Call to book

Locs

Blow Dry

Hair Extensions

Balayage

Body Smoking Spa

17203 62 St NW, Edmonton, AB T5Y 3V5, Canada

+1 780-996-2046 +1 780-996-2046 Call to book

Body Wrap

Spa Treatments

Sauna

Body Scrub

Mon Cheri Beauty and Nails

588 Griesbach Parade NW Suite 101, Edmonton, AB T5E 6W9, Canada

+1 587-783-7030 +1 587-783-7030 Call to book

Eyebrow Threading

Microdermabrasion

Threading

Acne Facial

The Hair Loft YEG

6883 Ad Astra Blvd NW, Edmonton, AB T5E 6X3, Canada

+1 780-757-4338 +1 780-757-4338 Call to book

Back Wax

Face Waxing

Full Body Wax

Men's Waxing

Urban Nail Bar (North location)

16530 59a St NW, Edmonton, AB T5Y 3S9, Canada

+1 587-459-8008 +1 587-459-8008 Call to book

Pedicure

Gel Nails

Nail Art

Men's Manicure

Dreams Hair Salon and Beauty World

11507 134 Ave NW, Edmonton, AB T5E 1K8, Canada

+1 780-340-6309 +1 780-340-6309 Call to book

Makeup Service

Just Wax

588 Griesbach Parade NW Suite 101, Edmonton, AB T5E 6W9, Canada

+1 780-720-8743 +1 780-720-8743 Call to book

Back Wax

Hollywood Wax

Brazilian Wax

Bikini Wax

Royal Hair & Beauty Salon

12436 167 Ave NW, Edmonton, AB T5X 0K4, Canada

+1 780-229-3566 +1 780-229-3566 Call to book

Highlights

Keratin Treatment

Perm

Permanent Hair Straightening

Unique U

13328 117 St NW, Edmonton, AB T5E 5K4, Canada

+1 780-966-3042 +1 780-966-3042 Call to book

Russian Manicure

Nail Art

Nail Polish

Nail Extensions

Curves by Kennedy

10111 148 Ave NW, Edmonton, AB T5E 2L7, Canada

+1 587-596-9258 +1 587-596-9258 Call to book

Makeup Service

Body Sculpting

Facial

Envy Hair & Nail

13303 127 St NW, Edmonton, AB T5L 1B5, Canada

+1 780-454-0002 +1 780-454-0002 Call to book

Nail Extensions

Men's Pedicure

Men's Manicure

Manicure

Touch & Glow YEG

16234 83 St NW, Edmonton, AB T5Z 3L5, Canada

+1 587-850-3091 +1 587-850-3091 Call to book

Sauna

Spa Treatments

Body Scrub

The Frisky File Salon

16521 115 St NW, Edmonton, AB T5X 3V3, Canada

+1 780-318-4946 +1 780-318-4946 Call to book

Back Wax

Bikini Wax

Full Body Wax

Sugaring

Ealiza Brows Beauty Salon inc

9499 137 Ave NW, Edmonton, AB T5E 5R8, Canada

+1 780-884-0271 +1 780-884-0271 Call to book

Eyebrow Threading

Threading

Makeup Service

Men's Facial

Laser Luxury Studio

16335 90 St NW, Edmonton, AB T5Z 3J9, Canada

+1 780-707-7069 +1 780-707-7069 Call to book

Back Wax

Bikini Wax

Wax It Babe

13121 132 St NW, Edmonton, AB T5L 1R6, Canada

+1 587-936-6104 +1 587-936-6104 Call to book

Studio R Salon & Spa

16759 62 St NW, Edmonton, AB T5Y 0Z7, Canada

+1 780-964-0049 +1 780-964-0049 Call to book

Facial Extractions

Men's Facial

Facial

Chemical Peel

Monasalon.ca

13327 117 St NW, Edmonton, AB T5E 5K3, Canada

+1 587-566-9387 +1 587-566-9387 Call to book

Microdermabrasion

Acne Facial

Bridal Makeup

Chemical Peel

California Sugar

5215 162 Ave NW, Edmonton, AB T5Y 3K1, Canada

+1 780-318-1597 +1 780-318-1597 Call to book

Back Wax

Face Waxing

Sugaring

Leg Waxing

Glow Skin Care and Laser

8119 160 Ave NW #201a, Edmonton, AB T5Z 0G3, Canada

+1 780-478-8880 +1 780-478-8880 Call to book

Laser Skin Resurfacing

IPL Skin Rejuvenation

Microneedling

Non-Surgical Facelift

The One Salon

9721 137 Ave NW, Edmonton, AB T5E 2C2, Canada

+1 780-756-8585 +1 780-756-8585 Call to book

Highlights

Keratin Treatment

Women's Haircut

Permanent Hair Straightening

I LOVE NAILS

12801 66 St NW, Edmonton, AB T5C 0A4, Canada

+1 780-456-8791 +1 780-456-8791 Call to book

Brows Lashes By Cath

13620 82 St NW, Edmonton, AB T5E 2V4, Canada

+1 780-920-4897 +1 780-920-4897 Call to book

Eyebrow Threading

Facial

Makeup Service

Kurves Beauty Bar

1 137 Ave NW, Edmonton, AB T5C 3C8, Canada

+1 780-371-1088 +1 780-371-1088 Call to book

Threading

Facial Extractions

Eyebrow Threading

Makeup Service

The Glam Room

15829 97 St NW, Edmonton, AB T5X 0C7, Canada

+1 780-613-1723 +1 780-613-1723 Call to book

Threading

Eyebrow Threading

Men's Facial

Facial

Purple Hair Salon

12918 127 St NW, Edmonton, AB T5L 1A9, Canada

+1 780-278-3641 +1 780-278-3641 Call to book

Hair Coloring

Hair Extensions

Balayage

Curly Hair

Urban Trends hair and body studio

8103 127 Ave NW #2, Edmonton, AB T5C 1R9, Canada

+1 780-448-0555 +1 780-448-0555 Call to book

Makeup Service

Facial

HAIRSTORIES STUDIO SALON AND BARBERSHOP

12710 137 Ave NW, Edmonton, AB T5L 4Y8, Canada

+1 587-401-5570 +1 587-401-5570 Call to book

Makeup Service

My Beauty Concepts Spa 'n' Laser Inc.

5523 137 Ave NW, Edmonton, AB T5A 3L4, Canada

+1 780-757-1400 +1 780-757-1400 Call to book

Body Wrap

Body Scrub

Spa Treatments

Shear Lock Combs

11936a 129 Ave NW, Edmonton, AB T5E 0N3, Canada

+1 780-451-4450 +1 780-451-4450 Call to book

Makeup Service

Alma Beauty Salon and Spa

Fort Rd NW, Edmonton, AB T5A 3S8, Canada

+1 780-885-5532 +1 780-885-5532 Call to book

Makeup Service

Men's Facial

Facial

Londondale Barbershop

7616 144 Ave NW, Edmonton, AB T5C 2R7, Canada

+1 780-249-4999 +1 780-249-4999 Call to book

Head Shave

Hot Towel Shave

Men's Haircut

Beard Trim

Monique Beauty Studio

Schonsee Dr NW, Edmonton, AB T5Z 0H6, Canada

+1 780-604-6509 +1 780-604-6509 Call to book

Back Massage

Facial Extractions

Makeup Service

Facial

Tranquil Mobile Spa

13219 135 St NW, Edmonton, AB T5L 1Y8, Canada

+1 780-984-5949 +1 780-984-5949 Call to book

Body Wrap

Spa Treatments

Sauna

Body Scrub

Pandora Nails & Tanning

6532 170 Ave NW, Edmonton, AB T5Y 3X6, Canada

+1 780-244-0524 +1 780-244-0524 Call to book

Nail Polish

Spa Pedicure

Nail Art

Men's Manicure

Wellington Hair Studio Ltd

13223 132 St NW, Edmonton, AB T5L 1R9, Canada

+1 780-455-5215 +1 780-455-5215 Call to book

Hair Coloring

Highlights

Keratin Treatment

Perm

Virgo Nail Bar

12861 50 St NW, Edmonton, AB T5A 4L8, Canada

+1 780-761-7559 +1 780-761-7559 Call to book

Acrylic Nails

Pedicure

Spa Pedicure

Russian Manicure

Hair Canada Unisex

11335 Kingsway NW, Edmonton, AB T5G 0X3, Canada

+1 780-477-1688 +1 780-477-1688 Call to book

Keratin Treatment

Permanent Hair Straightening

Wig Install

Women's Haircut

Blueflavin Beauty Ltd

11845 66 St NW, Edmonton, AB T5B 1J2, Canada

+1 780-807-3340 +1 780-807-3340 Call to book

Eyebrow Threading

Makeup Service

Bridal Makeup

Pink Polish Nail Salon

9001 118 Ave NW, Edmonton, AB T5B 0T7, Canada

+1 587-521-8682 +1 587-521-8682 Call to book

Nail Extensions

Nail Polish

Nail Art

Men's Manicure

Zamzam beauty secret salon

9499 137 Ave NW #1112, Edmonton, AB T5E 5R8, Canada

+1 780-885-0966 +1 780-885-0966 Call to book

Facial

Makeup Service

Spasation

1 Kingsway NW, Edmonton, AB T5G 3A6, Canada

+1 780-756-0786 +1 780-756-0786 Call to book

Men's Facial

Dermaplaning

Threading

Acne Facial

Split Enz Hair

22-5462 136 Ave NW, Edmonton, AB T5A 0E4, Canada

+1 780-406-8181 +1 780-406-8181 Call to book

Curly Hair

Women's Haircut

Permanent Hair Straightening

Locs

Red Rose Beauty Salon & Spa

12981 50 St NW #32, Edmonton, AB T5A 3P3, Canada

+1 780-473-0088 +1 780-473-0088 Call to book

Threading

Eyebrow Threading

Facial Extractions

Men's Facial

Chatters Hair Salon

Princess Elizabeth Ave NW #624, Edmonton, AB T5G 3E6, Canada

+1 780-477-3088 +1 780-477-3088 Call to book

Women's Haircut

Blow Dry

Hair Extensions

Balayage

Your Choice Hair Fashions

15323 97 St NW, Edmonton, AB T5X 5V3, Canada

+1 780-456-4157 +1 780-456-4157 Call to book

Keratin Treatment

Hair Weaves

Hair Coloring

Hair Braiding

Q Nails Griesbach

9934 137 Ave NW #103, Edmonton, AB T5E 6W1, Canada

+1 780-250-6777 +1 780-250-6777 Call to book

Pedicure

Nail Art

Men's Manicure

Men's Pedicure

Onyx Hair Studio & Spa

13620 82 St NW, Edmonton, AB T5E 2V4, Canada

+1 780-756-6060 +1 780-756-6060 Call to book

Back Wax

Leg Waxing

Hollywood Wax

Men's Waxing

Beauty by Brioso

6920 128 Ave NW, Edmonton, AB T5C 1S7, Canada

+1 780-761-5181 +1 780-761-5181 Call to book

Facial

Makeup Service

Manning Hair Ltd

264 Manning Crossing NW, Edmonton, AB T5A 5A1, Canada

+1 780-475-1330 +1 780-475-1330 Call to book

Blow Dry

Balayage

Hair Extensions

Children's Haircut

Ash Salon

18148 75th St NW, Edmonton, AB T5Z 0M1, Canada

+1 780-476-1703 +1 780-476-1703 Call to book

Blow Dry

Hair Braiding

Women's Haircut

Hair Coloring

YEG Salon and Barbershop

Unit 2, 13445 97 St NW, Edmonton AB T5E 4C7, Edmonton, AB T5X 3N7, Canada

+1 780-462-1766 +1 780-462-1766 Call to book

Hair Coloring

Hair Weaves

Highlights

Keratin Treatment

Classy Nails

260 Manning Crossing NW, Edmonton, AB T5A 5A1, Canada

+1 780-414-6220 +1 780-414-6220 Call to book

Men's Manicure

Russian Manicure

Spa Pedicure

Acrylic Nails

Sala Salon Inc

13915 127 St NW, Edmonton, AB T6V 1A8, Canada

+1 780-457-4415 +1 780-457-4415 Call to book

Men's Facial

Makeup Service

Popular Nails

13560 97 St NW, Edmonton, AB T5E 4E2, Canada

+1 780-472-9288 +1 780-472-9288 Call to book

Men's Pedicure

Men's Manicure

Nail Art

Spa Pedicure

Hot Shears

1 137 Ave NW, Edmonton, AB T5C 3C8, Canada

+1 780-406-1603 +1 780-406-1603 Call to book

Hot Towel Shave

Men's Haircut

Head Shave

Beard Trim

Spasation

66 St NW, Edmonton, AB T5C 3C8, Canada

+1 780-756-5098 +1 780-756-5098 Call to book

Spa Treatments

Sauna

Body Scrub

GS Salon & Day Spa

663 Kingsway NW, Edmonton, AB T5G 3E6, Canada

+1 780-479-4136 +1 780-479-4136 Call to book

Makeup Service

Facial

Men's Facial

T.D. Nails Salon

11433 Kingsway NW, Edmonton, AB T5G 3E8, Canada

+1 780-488-1581 +1 780-488-1581 Call to book

Spa Pedicure

Nail Polish

Nail Art

Men's Pedicure

Q Nails

12767 50 St NW, Edmonton, AB T5A 2M9, Canada

+1 780-472-8368 +1 780-472-8368 Call to book

Dip Powder Nails

Nail Polish

Nail Extensions

Manicure and Pedicure

Kurves Beauty Bar

1 Kingsway Gdn Mall NW, Edmonton, AB T5G 3A6, Canada

+1 780-477-5610 +1 780-477-5610 Call to book

Threading

Makeup Service

Henna

Facial

MK Nail & Spa

15146 127 St NW, Edmonton, AB T6V 1C1, Canada

+1 780-476-9937 +1 780-476-9937 Call to book

Gel Nails

Pedicure

Spa Pedicure

Russian Manicure

Centre 118 Beauty Salon

6411 118 Ave NW, Edmonton, AB T5W 1G4, Canada

+1 780-471-2919 +1 780-471-2919 Call to book

Makeup Service

Sunshine Nails & Waxing

12823 140 Ave NW, Edmonton, AB T6V 1P1, Canada

+1 780-758-1689 +1 780-758-1689 Call to book

Acrylic Nails

Pedicure

Manicure

Gel Nails

Lavish Beauty Express

6032 168 Ave, Edmonton, AB T5Y 3S5, Canada

+1 780-707-5078 +1 780-707-5078 Call to book

Back Wax

Full Body Wax

Brazilian Wax

Bikini Wax

Allure Nails

1 Kingsway NW, Edmonton, AB T5G 3A6, Canada

+1 780-756-8126 +1 780-756-8126 Call to book

Nail Extensions

Spa Pedicure

Russian Manicure

Men's Pedicure

Faces hair and skin

16737 100 St NW, Edmonton, AB T5X 3Z9, Canada

+1 780-457-3175 +1 780-457-3175 Call to book

Spa Treatments

Urban Nails 82 ST

12954 82 St NW, Edmonton, AB T5E 2T2, Canada

+1 780-758-0887 +1 780-758-0887 Call to book

Nail Extensions

Manicure and Pedicure

Gel Nail Extensions

Dip Powder Nails

Binh Nails Ltd

15827 97 St NW, Edmonton, AB T5X 0C7, Canada

+1 780-757-8866 +1 780-757-8866 Call to book

Manicure

Nail Extensions

Gel Nails

Manicure and Pedicure

Sophie's Nails Stadium Station

8106 112 Ave NW, Edmonton, AB T5B 4W4, Canada

+1 780-705-8806 +1 780-705-8806 Call to book

Dip Powder Nails

Acrylic Nails

Pedicure

Manicure

MAC Cosmetics

&, 109th Street, Princess Elizabeth Ave NW Space #169, Edmonton, AB T5G 3A6, Canada

+1 780-474-4754 +1 780-474-4754 Call to book

Makeup Service

YQ MASSAGE BEAUTY STUDIO

12911 97 St NW, Edmonton, AB T5E 4C2, Canada

+1 587-333-9338 +1 587-333-9338 Call to book

Foot Massage

Lymphatic Drainage Massage

Full Body Massage

Hot Stone Massage

The Little Lash & Beauty

9007 127 Ave NW, Edmonton, AB T5E 0A8, Canada

+1 825-419-4699 +1 825-419-4699 Call to book

Cellulite Treatment

Eyebrow Threading

Facial

Makeup Service

Lele's Secret Nails

15371 Castle Downs Rd NW, Edmonton, AB T5X 6C3, Canada

+1 780-456-5988 +1 780-456-5988 Call to book

Manicure

Gel Nails

Nail Art

Men's Manicure

Win's Nails

Rapperswill, AB T6V 0T1, Canada

+1 780-428-8883 +1 780-428-8883 Call to book

Gel Nails

Spa Pedicure

Russian Manicure

Men's Pedicure

Q Nails

12720 167 Ave NW, Edmonton, AB T6V 1J6, Canada

+1 587-523-8455 +1 587-523-8455 Call to book

Nail Polish

Dip Powder Nails

Spa Pedicure

Gel Nails

Fernando Hair Styling

9499 137 Ave NW #1030, Edmonton, AB T5E 5R8, Canada

+1 780-476-5510 +1 780-476-5510 Call to book

Vo's Nails

16563 97 St NW, Edmonton, AB T5X 6A9, Canada

+1 780-414-6211 +1 780-414-6211 Call to book

Men's Pedicure

Spa Pedicure

Gel Nails

Manicure

Savani Hair Studio

1 Londonderry Mall NW, Edmonton, AB T5C 3C8, Canada

+1 780-476-3030 +1 780-476-3030 Call to book

Rexall

16703 82 St NW, Edmonton, AB T5E 5S7, Canada

+1 780-476-3168 +1 780-476-3168 Call to book

Acne Facial

Facial

Acne Treatment

Men's Facial

Back Wax FAQs

What is back waxing and how is it done?

Back waxing is a hair removal method where hot wax is applied to your back and then removed with a strip of cloth or paper, which also removes back hair from the roots. The treatment is carried out by a licensed esthetician who will use a spatula to apply the wax in small sections on the back, then remove it using the strip of cloth or paper.

Is back waxing a painful procedure and how can I minimize discomfort?

Back waxing can be a painful procedure, especially if you have sensitive skin. To minimize discomfort, take a pain reliever like ibuprofen 30 minutes before your appointment. You should also avoid caffeine, alcohol, and smoking before the appointment, as these can make your skin more sensitive. Exfoliate your skin 1-2 days before the appointment to help the wax grip the hair better and reduce the risk of ingrown hairs. You can also ask your esthetician to use a numbing cream to help reduce pain.

How often should I get my back waxed for optimal results?

You should aim to get your back waxed every 4-6 weeks. That is roughly how long it takes for the hair to grow back and be long enough to be waxed effectively.

What should I do to prepare for a back waxing session?

Make sure the hair on your back is at least a quarter of an inch long (0.6cm), so the wax can grip the hair effectively. Avoid sun exposure for at least a day before your treatment, and do not apply any oils or lotions to the area before the appointment. You should also exfoliate the area 1-2 days before the appointment.

Are there any risks or side effects associated with back waxing?

Like any waxing treatment, back waxing can cause skin redness, sensitivity, pain, and ingrown hairs. Other possible side effects include wax burns, dermatitis, and severe skin irritation. Make sure to talk to your esthetician about any skin conditions, allergies, or concerns you have before the appointment.

Can I do back waxing at home and what are the best practices for doing so?

Back waxing is possible at home, but we recommend you have a professional to avoid any mistakes or injuries. If you do decide to do it at home, use high-quality wax, apply it in small sections, and pull the strip in the opposite direction of hair growth. You should also follow the same preparation and aftercare practices as you would with a professional appointment.

Book your next back wax appointment in Dickinsfield with Fresha

Swing by the Fresha website when you're looking for your next waxing appointment in Dickinsfield. Scroll through, and you'll quickly find we're far from any other booking platform you've used before. We'll show you all the best waxing salons in your area. Plus, you can compare customer reviews, treatment prices and appointment times. We're certain you'll never look back once you've booked ahead on Fresha.

When it comes to waxing specialists around Dickinsfield, you'll find the cream of the crop on Fresha. And you don't need to go far to find them. If you can't decide on the best place, let Fresha’s verified customer reviews help you out. Read what locals think about each business and match with the best stylist or professional for you. Simple. So we've got it sorted.

For soft and hair-free skin, we've got your back. So you can hit the boardroom or beach, or crack out that backless dress without a wisp of back fluff in sight.

Back waxing is quick, easy and super convenient when you book through Fresha. The experts in Dickinsfield can have your back wax done and dusted in around 45 minutes, with results that could last up to 3 smooth weeks. You can bin the razor burn and ingrown hairs. It'll typically cost about $50 at top-rated salons on Fresha nearby. So leave the razor aside, and pop into the salon for sleek skin that's ready to win in any season.

If you've seen something you like, let's get it locked in. Fresha is the number one destination for all things beauty, hair and massage. We enjoy a smooth ride as much as you do, so if you need a hand with anything at all, let us know at hello@fresha.com. Otherwise let's get you to that appointment in Dickinsfield, Canada. So far 130,000 partners globally are using Fresha to offer services to customers like you via our top-ranked appointment scheduler for waxing salons. We've handled 1 billion appointments around the globe, and we're not stopping now. Book in, and see what all the hype is about.