Loyalty tools every tattoo and piercing business should be using

Loyalty in the tattoo and piercing industry goes beyond good vibes — it's about building lasting relationships that reward your most dedicated clients and bring in new ones through referrals. With the right tools, you can turn a single session into an ongoing journey.

Here's how Fresha helps you create a loyalty experience your clients will love.

Reward return visits with points and perks

Keep clients coming back with a built-in points system:

• Award points for each tattoo or piercing appointment
• Offer rewards like discounts, merch, or flash priority
• Let clients redeem points automatically through their account

It's a simple way to say thanks — and encourage the next booking.

Set up tiers to recognise your regulars

Make every loyal client feel like a VIP:

• Unlock new perks as clients hit booking milestones
• Offer early access to events or limited edition designs
• Use tier levels to personalise experiences

Loyalty feels better when it's acknowledged.

Grow through word-of-mouth with referrals

Let your best clients do the talking:

• Share unique referral links directly through Fresha
• Reward both the referrer and the new client
• Track and manage everything automatically

Referrals help grow your studio with zero extra effort.

Automate loyalty with no added workload

Fresha handles the hard part:

• Tracks points, referrals, and tier status in the background
• Sends clients updates and reward reminders
• Integrates with your existing bookings and confirmations

You stay focused on your art — loyalty runs itself.

Loyalty that builds your brand

When clients feel appreciated, they stick around — and bring their friends. With Fresha's loyalty tools, you can strengthen relationships, fill your calendar, and grow your brand from the inside out.

Make loyalty a natural part of your client journey — and watch your studio thrive.