Crafting a spa service menu that increases bookings

Your spa service menu is more than just a list of treatments — it's a reflection of your brand, your client experience, and a key driver of revenue. With the right structure and presentation, your menu can encourage clients to book more, spend more, and return more often.

Here's how to design a spa or sauna service menu that supports your business goals while delivering clarity and value to your clients.

Organise services into clear, client-friendly categories

Make your menu easy to navigate by grouping treatments by purpose or experience:

• Massages – Swedish, deep tissue, hot stone
• Facials – cleansing, anti-aging, hydrating
• Body treatments – scrubs, wraps, detox sessions
• Sauna and steam experiences – single or package sessions

Use compelling names and clear descriptions

Give each treatment a name that sounds appealing and relaxing. Keep descriptions short but informative, covering:

• Key benefits
• Duration
• Any included add-ons or upgrades

Example: Glow & Go Facial – A 30-minute refresh to brighten and hydrate tired skin, perfect for lunch breaks or pre-events.

Bundle services into packages

Packages increase the average booking value and simplify the decision-making process. Try bundles like:

• Full body massage + steam room session
• Detox scrub + sauna + herbal tea break
• Couples spa experience with multiple treatments

Use value-based pricing to encourage upgrades.

Set accurate durations and availability

Avoid delays and double bookings by:

• Assigning realistic durations for each treatment
• Including prep and clean-up time
• Mapping services to available rooms or therapists

Fresha makes this easy to set up and adjust.

Keep your menu updated

Wellness trends evolve — so should your offerings. Use Fresha's performance insights to:

• Identify top-performing services
• Remove underbooked treatments
• Test seasonal or trending experiences

Refresh your menu regularly to keep it current and competitive.

Build a menu that boosts bookings

A thoughtful, clear, and client-friendly menu makes a huge impact on your business. With Fresha, you can create a beautiful, structured service list that's easy to book from and designed to increase revenue.

Create a spa menu that supports your growth and delights your clients.