Best Spa Management Software 2025: The Ultimate Comparison Guide
Discover the best spa management software of 2025 by comparing top platforms for scheduling, payments, client experience, and growth. Find the perfect solution to streamline your spa operations and elevate every guest visit.
140,000+ businesses. 120+ countries. One platform powering the future of beauty.
The spa industry in 2025 is evolving faster than ever. Guests expect seamless booking, relaxing experiences, and hyper-personalised care. At the same time, spa managers must balance staff, treatment rooms, client preferences, marketing, and retail operations. This is where spa management software becomes essential.
In this guide, we compare the top spa software platforms of 2025 and explore how they help you deliver exceptional guest experiences, streamline daily operations, and grow sustainably. Whether you’re running a luxury resort spa, a boutique wellness retreat, or a multi-location day spa chain, this guide is your complete reference.
We focus on three types of spa business:
- Multi-location spa chains: who need scalability, centralised control, and team/room coordination.
- Independent spa professionals: like massage or beauty therapists who need efficient tools for scheduling and client care.
- Small-to-medium spa owners: seeking cost-effective, all-in-one solutions that balance flexibility with control.
To help you make the right decision, we analysed nine leading platforms based on:
- Core spa-specific features (calendar, room/equipment allocation, intake forms)
- Guest experience (mobile booking, reminders, ease of use)
- Team and multi-location capabilities
- Support and onboarding
- Marketplace exposure and client acquisition potential
Let’s dive into the platforms.
Best Overall Spa Management Software in 2025
Fresha is the world’s leading beauty and wellness platform, powering over 140,000 businesses across 120+ countries. Designed from the ground up for spas, salons, and independent professionals, Fresha offers an intuitive, all-in-one solution that covers every aspect of spa management, from client scheduling and point-of-sale to team management, inventory, marketing, and reporting.
Unlike many competitors, Fresha is more than just a software tool. It’s a growth engine. With a built-in client marketplace, flexible pricing model, and spa-specific features, Fresha is uniquely positioned to help spas of every size thrive in 2025 and beyond
Pros and Cons
All-in-one platform covering booking, payments, and marketing
Ideal for both solo providers and multi-location medspas
Strong reporting, POS, and rebooking tools
Advanced setup can take time to tailor for medical workflows
Optional add-ons may increase overall cost
Marketplace exposure varies by region
Core Features Tailored for Spas
Before choosing a platform, it’s worth understanding how Fresha aligns with the daily flow of a spa environment.
- Room & Resource SchedulingFresha’s visual calendar allows spas to manage multiple treatment rooms, equipment, and therapists simultaneously. Avoid double-bookings with drag-and-drop scheduling and resource tagging, ideal for spas offering float therapy, hydrotherapy, massage, and facials.
- Digital Intake & Consultation FormsCapture client consent, medical histories, and preferences using secure digital forms. Whether it’s allergy warnings or massage pressure preferences, therapists have the data they need at their fingertips.
- Treatment Packages & Gift CardsCreate multi-session wellness packages, offer digital or physical gift cards, and sell prepaid memberships. These recurring options boost cash flow and client loyalty.
- Integrated POS & Inventory ManagementHandle service checkouts and product sales in one place. Fresha’s POS system supports commissions, taxes, tips, invoice printing, and inventory tracking. Track spa products, set restock alerts, and even launch an online retail store.
- Client Profiles & Wellness TrackingEach client profile stores notes, preferences, visit frequency, and lifetime value. Attach forms, record treatment plans, and monitor results for better service continuity and personalisation.
- Global Marketplace & Client DiscoveryFresha’s marketplace connects businesses to millions of beauty and wellness seekers worldwide, helping spas expand visibility and attract new clients organically.
- Marketing & Loyalty ToolsAutomated reminders reduce no-shows, while built-in marketing tools make it easy to promote offers, collect reviews, and reward repeat guests through points or memberships.
- Multi-Location & Staff ManagementFresha supports unlimited locations and staff under one account. View centralised dashboards, manage schedules and permissions, and access consolidated reporting across all branches.
- Reports & AnalyticsTrack revenue, therapist performance, rebooking rates, and client retention in real time. Optional advanced insights give multi-location spas deeper visibility into operations and growth trends.
Pricing Overview
Fresha’s pricing model is designed for flexibility, ideal for spas that want pro-level tools without large upfront costs.
| Independent | Team |
|---|---|
| $19.95 USDfor one-person business | $14.95 USDper team member monthly |
| IncludesSingle calendar columnSingle login access20 free messages per monthEmail support | IncludesMultiple calendar columns20 free messages per team member50 free marketing emails per team member24/7 phone and chat support |
- 0% fees on repeat or direct bookings, keep the full value from loyal clients
- One-time commission only for new clients who find you via the Fresha Marketplace
- Optional paid upgrades available for advanced marketing and premium support
You can see the pricing for other markets here.
Ease of Use
Fresha is renowned for its clean, intuitive interface. Whether on desktop or mobile, everything is designed for simplicity, making onboarding smooth for solo practitioners and large spa teams alike. The setup process includes guided checklists, tooltips, and help articles that reduce the learning curve dramatically.
Users consistently note how easy it is to adapt:
"We had all five staff members comfortably using Fresha within two days, compared to weeks of training with our previous system."
Because Fresha is fully cloud-based, all data from calendars to client records and availability sync automatically across all devices, ensuring accuracy and consistency throughout the day.
Customer Support
Fresha’s support ecosystem is one of the strongest in the industry. Spa owners can access 24/7 live chat, a rich knowledge base, guided onboarding, and community resources that help them get the most from the platform.
The global support team earns consistent praise for its speed, professionalism, and hands-on problem solving. Whether you’re configuring multi-location dashboards or fine-tuning a marketing campaign, help is always quick to reach and genuinely helpful.
Spa-Specific Use Case
A five-room day spa offering massage, facials, float therapy, and body treatments uses Fresha to coordinate rooms, manage therapists, and prevent scheduling conflicts. With Fresha, they can:
- Assign staff and equipment to treatments seamlessly
- Collect intake and consent forms digitally
- Process payments and sell retail products from a single interface
- Send automatic rebooking prompts
- Track staff performance and product inventory in real time
"Since switching to Fresha, we’ve cut no-shows by 40% and filled off-peak hours with automated reminders."
Why Fresha Ranks #1
Fresha stands out because it combines:
- Enterprise-grade scheduling and POS tools
- A global marketplace for client acquisition
- Seamless mobile and desktop usability
- A transparent, scalable structure that supports long-term growth
Whether you’re a solo massage therapist, a boutique wellness retreat, or a multi-location spa brand, Fresha delivers everything needed to manage daily operations and grow sustainably without unnecessary complexity or hidden barriers.
Next, let’s look at Timely, a flexible platform built for spas that need deep control over resources, staff scheduling, and treatment timing.
Flexible but Pricey for Larger Spas
Timely is a New Zealand–born spa and salon software platform known for its high level of configurability and excellent resource scheduling capabilities. Now used in over 90 countries, Timely has gained popularity with mid-sized to large spa businesses and wellness clinics that need granular control over appointment timing, equipment allocation, and complex staff arrangements.
While Timely offers one of the most comprehensive calendar and resource management systems on the market, its subscription-based pricing model and lack of built-in marketplace exposure make it less appealing for spas focused on client acquisition and cost efficiency.
Pros and Cons
Resource scheduling and buffers.
Clear reports for ops-minded managers.
Useful integrations plus TimelyPay.
Per-staff pricing escalates fast.
No built-in marketplace, acquisition is on you.
Support footprint isn’t truly global/24-7.
Core Features
For spas that need precision in scheduling and deep control over operations, Timely delivers several advanced tools.
- Advanced Appointment SchedulingTimely gives managers complete control over bookings and resources. You can assign buffer times between treatments, prevent double-bookings, and link multiple staff or rooms to a single service. The visual calendar is colour-coded and can be viewed by staff, room, or service category.
- Client Records and Consultation NotesEach client profile stores treatment history, contact details, notes, consent forms, and before-and-after photos. Spas can also create custom fields for preferences, allergies, or skin conditions, ensuring tailored service every time.
- Marketing and Retention ToolsBuilt-in marketing automations allow spas to send appointment reminders, rebooking nudges, and segmented email or SMS campaigns based on client visit patterns.
- Integrated POS and PaymentsThe POS system connects seamlessly with the calendar for efficient checkout, product sales, vouchers, and therapist commissions. Timely’s native gateway, TimelyPay, supports secure online transactions in select regions.
- Reporting and InsightsTimely’s reporting suite provides visibility into sales, occupancy, rebooking rates, and staff performance. Reports are downloadable and clearly formatted for quick analysis.
- Third-Party IntegrationsThe platform integrates with Xero, QuickBooks, Mailchimp, and Google Calendar, allowing flexibility for accounting, marketing, and business operations.
Pricing Overview
Timely uses a subscription model based on the number of staff or active calendars. Pricing is typically quoted weekly, which can make direct comparisons with monthly platforms less straightforward.
- Solo Plan (1 staff): around AUD $25 per week (approximately $100 per month
- Small Teams (2–5 staff): AUD $40–$60 per week ($160–$240 per month
- Growing Teams (6+ staff): custom pricing, often above $240 per month
- Add-ons: TimelyPay transactions, SMS credits, and advanced reporting modules may increase overall cost
While Timely’s tiered pricing structure scales easily for smaller teams, larger spas may find the per-staff model becomes expensive as their team expands.
Ease of Use
Timely’s interface is clean, modern, and well organised. The scheduling system is visually intuitive and colour-coded for clarity, though the initial setup can be time-consuming for larger spas with multiple rooms or service menus.
Once configured, the platform runs smoothly and is praised for its reliability. The mobile app for staff provides essential functionality but is more limited compared to Fresha’s business app.
"Timely took us a week to fully configure, but once we were up and running, the level of control over resources and staff scheduling was a game changer."
Customer Support
Timely offers email and live chat support during business hours, with priority service available on higher-tier plans. The onboarding experience includes video tutorials, webinars, and setup assistance that help new users get started.
The knowledge base is comprehensive and easy to navigate. However, the absence of 24/7 live support may be a limitation for international spas or businesses operating across multiple time zones.
Drawbacks
While Timely’s depth and control are undeniable, the platform has several drawbacks for growing spa operations.
- Higher Cost at ScalePer-staff pricing adds up quickly for larger teams.
- No Built-in MarketplaceBusinesses must rely on their own marketing to attract new clients.
- Limited Hardware IntegrationCard terminals require external providers.
- Regional ReachTimely’s user base is strongest in Australia, New Zealand, and the UK, with limited presence elsewhere.
Limitations Compared to Fresha
Timely excels in detailed scheduling and operational management but lacks Fresha’s global marketplace, integrated payment hardware, and scalability across multiple business types. Fresha also removes the need for per-staff pricing and offers a more unified structure for spas expanding across regions.
Next, let’s look at Square Appointments, an accessible all-in-one solution that combines booking, payments, and point-of-sale tools in one streamlined platform for spas of all sizes.
Great for Solo Practitioners
Square Appointments is part of the larger Square ecosystem, best known for its payment hardware and POS tools. It’s particularly popular among independent massage therapists, mobile spa professionals, and solo estheticians who want a simple, reliable way to manage bookings and process payments without juggling multiple systems.
Because it integrates seamlessly with Square’s POS suite, Square Appointments allows solo operators to create an efficient, all-in-one workflow with minimal setup and no technical complexity. However, its limitations become more noticeable as a spa grows in staff size, treatment rooms, or service range.
Pros and Cons
Fast, fuss-free setup and solid mobile apps.
Payments, deposits, and no-show fees are seamless.
Free plan for single users.
Thin on spa specifics (forms, rooming) unless you upgrade.
Team workflows are basic; scaling is clunky.
Add-ons (loyalty/marketing) bloat the bill.
Core Features
Square offers a straightforward toolkit for service-based professionals, with strong emphasis on ease of use and payments.
- Appointment Scheduling and CalendarThe clean, user-friendly calendar syncs across devices in real time. You can set custom hours, create appointment slots, block off personal time, and colour-code services or staff (available on paid plans). Clients can book 24/7 via a booking page or embedded widget.
- Free Online Booking PageEvery Square Appointments user receives a customisable booking site featuring business details, services, and live availability. Booking buttons can also be added to Instagram and Facebook profiles for quick conversion.
- Client ManagementBasic CRM tools allow you to store contact details, appointment history, and notes. This works well for solo practitioners but lacks advanced spa features such as intake forms or detailed treatment records.
- POS and Payments IntegrationAs part of Square’s ecosystem, payments are fast and flexible. Accept cards, Apple Pay, Google Pay, and Afterpay using Square Readers or tap-to-pay via phone. You can store cards on file, require deposits, and apply cancellation fees to minimise no-shows.
- Automated RemindersUnlimited SMS and email reminders are available across all plans, including the free tier. These can be customised to improve client punctuality and reduce last-minute cancellations.
- Add-on FeaturesOptional upgrades include Square Loyalty for reward programs, Square Marketing for campaigns, and Square Gift Cards. Each is billed separately, allowing flexibility but increasing total cost if multiple add-ons are used.
Pricing Overview
Square Appointments offers clear, location-based pricing designed to scale with your business size.
- Free Plan: $0 per month for single-user businesses. Includes unlimited appointments, reminders, a booking page, and basic client management.
- Plus Plan: $29 per month per location. Adds multi-staff scheduling, waitlists, and team permissions.
- Premium Plan: $69 per month per location. Unlocks resource tracking (rooms and equipment), priority support, and lower processing rates.
Payment processing:
- 2.6% + 10¢ per in-person payment (US rate)
- Slightly higher for online or card-on-file transactions
- Afterpay is supported for an additional fee
Unlike many competitors, Square does not charge booking commissions. However, key features such as loyalty programs and marketing tools require paid add-ons.
Ease of Use
Square is known for being one of the most user-friendly systems available. Setup is fast, often taking less than an hour to go from signup to first booking. The mobile app experience is excellent, giving full access to calendars, client details, and payments directly from a phone or tablet.
This makes Square particularly appealing for mobile therapists or home-based spa owners. However, the interface isn’t specifically built for spa operations and lacks terms and tools related to treatment rooms, dual bookings, or form management.
"Square made it easy for me to get started as a solo massage therapist. But once I brought on a second therapist and added room rotation, things got more complicated."
Customer Support
Support quality varies by plan tier.
- Free users have access to a self-service knowledge base and community forum.
- Paid users receive live chat and phone support during business hours.
- Premium plan subscribers receive priority assistance.
While Square’s support is broad and dependable, it isn’t spa-specialised. Most advisors are general business support rather than wellness or beauty industry experts, which may leave complex spa setups without tailored help.
Drawbacks
Square’s simplicity is both its strength and its limitation.
- Limited Spa-Specific ToolsNo digital intake forms, custom fields, or treatment tracking.
- No Resource Management on Lower PlansRoom and equipment scheduling are only available on Premium.
- Not Built for TeamsMulti-therapist coordination is limited, making scaling difficult.
- Add-On CostsLoyalty, marketing, and gift cards all require separate fees.
Limitations Compared to Fresha
While Square is an excellent entry point for solo spa professionals, Fresha provides a more complete spa-ready system with built-in resource management, digital forms, and advanced client tracking. Fresha’s marketplace also helps attract new clients automatically, while Square relies entirely on external marketing.
Square excels for independent practitioners starting small, but Fresha remains the more scalable, spa-focused platform for teams and growing businesses.
Next, let’s look at Booksy, a global platform known for its strong booking tools, marketplace reach, and marketing features that help spas boost visibility and fill calendars effortlessly.
Marketing Powerhouse with High Subscription Cost
Booksy is one of the most widely recognised platforms in the beauty and grooming industry, particularly across the United States, UK, and parts of Europe. Originally designed for barbers and hair professionals, Booksy has evolved into a robust, all-in-one platform with a strong emphasis on client marketing and engagement.
It’s increasingly popular with spa professionals who focus on growth through digital marketing and repeat guest retention. However, Booksy’s flat-rate pricing structure, client booking fees, and feature-heavy interface can make it overwhelming or costly for smaller spa operations.
Pros and Cons
Strong marketplace reach and Boost visibility.
Powerful email/SMS/push automations.
Polished, mobile-first experience.
Pricey per user or “unlimited” plans.
Client booking fees can dent rebooking.
Visibility often pay-to-play; overkill for simple spas.
Core Features
Booksy offers a marketing-focused toolkit designed to help service-based businesses attract and retain clients.
- Smart Appointment SchedulingSupports solo professionals or teams with flexible service durations, buffer times, and staff assignments. Clients can book 24/7 through the Booksy app, website link, or integrated booking buttons on social media.
- Client Marketplace ExposureSpas are listed on the Booksy consumer app, where guests can search by location, reviews, or service type. The optional Booksy Boost feature promotes your business in the app’s listings to increase visibility and attract new bookings.
- Built-in Marketing ToolsBooksy’s marketing suite is among the most advanced available, offering:
- Unlimited email marketing on all plans
- Up to 2,000 SMS messages per month
- Push notifications sent via the Booksy app
- Automated rebooking reminders, birthday offers, and thank-you follow-ups
- Client Management and CRMClient profiles include appointment history, notes, no-show tracking, and review data. You can tag clients, segment them for campaigns, and track loyalty trends to refine marketing efforts.
- Loyalty Programs and PromotionsNative tools for loyalty points, discount codes, happy-hour pricing, and package offers help drive repeat business and increase retention.
- POS and Payment FeaturesBooksy integrates with Booksy Card Readers and card-on-file payments. You can charge deposits, no-show fees, and cancellation penalties, with transaction fees ranging from 2.49% to 2.99% depending on card type. Afterpay integration is also available in select regions.
- Review ManagementClients can leave feedback after each visit, allowing spas to respond directly and display top-rated services on their public profile.
Pricing Overview
Booksy follows a subscription model with flat monthly fees per user, which can increase noticeably as teams grow.
- Solo Plan: $29.99 per month (1 user)
- Additional Users: Approximately $20 per month each
- Unlimited Staff Plan: $119.99 per month
All core features are unlocked across every plan. However, Booksy Boost (for premium visibility) and SMS message overages are billed separately.
One consideration is the client booking fee: guests are charged between $1 and $2.35 per appointment unless you choose to cover that cost yourself. While it may seem minor, it can impact client satisfaction or rebooking rates for price-sensitive guests.
Ease of Use
Booksy’s modern, mobile-first interface makes setup simple. Most spa professionals can configure services and start accepting bookings within a day. The Booksy Biz app provides easy access to calendars, client profiles, payments, and marketing tools from any device.
However, the platform’s large feature set can be overwhelming. Smaller spas or solo therapists may find tools like Boost, loyalty programs, and marketing automations more complex than needed for daily operations.
"Booksy gave us amazing marketing tools, but between managing Boost and loyalty, I felt like I needed a full-time admin just to keep up."
Customer Support
Booksy provides strong support coverage, including:
- 24/7 in-app live chat support
- Phone support during business hours
- Email assistance and onboarding guidance
New users can book one-on-one setup calls and import data from other systems, which helps smooth the transition. While the support team is responsive overall, some users report delays in handling Boost billing or visibility issues.
Drawbacks
Booksy’s strength in marketing and automation comes with trade-offs for smaller or price-conscious spas.
- Expensive for Growing TeamsAt around $30 per user or $120 per month for larger teams, costs can rise quickly.
- Client Booking FeesUnless disabled, guests pay a small fee per appointment.
- Boost DependencyMarketplace visibility often depends on paid promotion.
- Overwhelming for Small SpasThe interface can feel excessive for simple day spa setups.
- Limited Global ReachWhile strong in the US, UK, and EU, Booksy adoption is lower in Asia-Pacific and Canada.
Limitations Compared to Fresha
Booksy excels at marketing automation but falls short in overall cost-effectiveness and client experience. Fresha includes similar marketing and loyalty features without booking fees for clients and offers integrated forms, advanced reporting, and a global marketplace without requiring paid promotion.
For spas that rely heavily on advertising and have larger budgets, Booksy remains a strong option. For those seeking balance between marketing power, usability, and value, Fresha offers a more sustainable path to growth.
Next, let’s look at Vagaro, a comprehensive all-in-one platform popular with wellness centres, medspas, and full-service spas that want deeper business management and membership capabilities.
Feature-Heavy and Modular, but Can Get Pricey
Founded in 2009, Vagaro has grown into one of the most comprehensive software platforms for beauty, wellness, and fitness businesses in North America. It’s widely used by medspas, day spas, massage clinics, and yoga studios thanks to its extensive functionality and modular design. Vagaro delivers an all-in-one system that covers nearly every operational need, from booking and POS to marketing, inventory, payroll, and even rent collection.
What sets Vagaro apart is its à la carte pricing structure. You start with a robust core system and then add features as your business grows. This flexibility helps smaller spas keep costs manageable, but add-ons can quickly increase the total monthly spend for larger teams or multi-service operations.
Pros and Cons
Deep feature set across POS, inventory, memberships, payroll.
Modular add-ons to tailor your stack.
Mature reporting for multi-service ops.
Add-on creep = bigger monthly spend.
Setup is dense; training required.
Passive marketplace; you drive your own demand.
Core Features
Vagaro offers a deep, highly configurable toolkit that can support everything from boutique spas to enterprise-level wellness chains.
- Spa Appointment SchedulingVagaro’s calendar handles complex spa setups, including multiple rooms, staff, and equipment. You can create layered service structures with add-ons or resource dependencies and let clients choose preferred therapists during online booking.
- Online Booking and Client PortalEach business receives a profile on Vagaro.com and within the Vagaro app. This acts as a mini-website where clients can book appointments, review history, buy packages, and manage gift cards or memberships.
- Client Management and Digital FormsDetailed client profiles store visit history, allergies, preferences, and purchase data. You can create and send custom intake forms, waivers, or health disclosures as an add-on feature.
- Point of Sale (POS) and InventoryVagaro’s POS is built for spas that sell both services and retail. It supports memberships, gift cards, split payments, tips, recurring billing, and cash drawer management. The inventory system tracks product levels, sends low-stock alerts, and syncs with an online store for retail sales.
- Memberships, Packages, and Gift CardsRecurring memberships, prepaid packages, and gift cards are built-in, making Vagaro ideal for spas offering long-term care plans or loyalty incentives.
- Reports and AnalyticsReporting tools cover revenue, rebooking rates, retention, inventory valuation, and staff performance. Insights are accessible from the web or mobile dashboard.
- Add-On FeaturesVagaro’s modularity allows you to expand capabilities as needed, with add-ons such as:
- Digital Forms – $10/month
- Text Marketing Campaigns – $15–$20/month
- Vagaro Drive – secure data storage and backups
- Branded Website Builder – $10/month
- Branded Mobile App – $200/month
- Live Stream Classes and online client engagement tools
Pricing Overview
Vagaro offers flexible, per-user pricing designed to scale with your spa’s size and needs.
- Base Plan$25–$30 per month for the first bookable calendar (user)
- Additional Users+$10 per month each
- Add-Ons (per location)
- Forms – $10/month
- Text Marketing – from $15/month
- Website Builder – $10/month
- Branded App – $200/month
- Integrated PaymentsAs low as 1.15% + $0.20 for in-person payments (Vagaro merchant services)
- Typical online transactions: around 2.75%
- Multi-Location SupportAvailable via enterprise plans with shared dashboards and data sync
While this structure allows precise control over features, spas that rely on multiple add-ons or operate across several locations may find total costs comparable to higher-tier all-in-one systems.
Ease of Use
Vagaro’s platform has improved visually over the years, but its sheer number of tools can make onboarding more complex than simpler competitors. The dashboard contains numerous menus and settings, so initial setup often requires extra time or training.
Once configured, however, the system is powerful. The Vagaro Pro app allows appointments, checkouts, and inventory to be managed from mobile devices, though navigation can feel less streamlined than newer interfaces.
"Vagaro had everything we needed, but getting it all working took a lot of time. The dashboard is powerful, but not beginner-friendly."
Customer Support
Vagaro’s support coverage is strong and accessible.
- 24/7 live chat and phone support
- Free onboarding and training sessions
- Knowledge base and video tutorials
- Ongoing webinars and industry education
Most users rate the support team highly for responsiveness and product knowledge, though response times can vary during peak hours.
Drawbacks
Vagaro’s extensive capabilities come with a few trade-offs that may impact smaller spa teams.
- Add-On CostsMany tools included for free in other platforms (such as forms and marketing) are paid extras.
- Complex SetupThe feature density can require time and staff training to configure effectively.
- Branded App ExpenseThe optional branded mobile app costs $200 per month, while competitors include similar access through shared apps.
- Limited Marketplace VisibilityListing on Vagaro.com offers exposure, but without active promotion tools or client acquisition boosts.
Limitations Compared to Fresha
Vagaro delivers impressive depth across scheduling, POS, and membership management but at a higher long-term cost. Fresha provides many of the same core capabilities, including memberships, forms, loyalty programs, and analytics, without add-on fees. Fresha’s integrated global marketplace also helps spas attract new clients automatically, something Vagaro’s passive listings cannot match.
For growing spa brands that value flexibility and control, Vagaro is a reliable enterprise-grade option. For those prioritising simplicity, cost-efficiency, and active client acquisition, Fresha remains the more scalable choice.
Next, let’s look at Planity, a fast-growing European platform praised for its sleek design, strong marketplace visibility, and frictionless booking experience tailored to modern spa clients.
Flat-Fee Simplicity for French Spas
Planity is a fast-growing French spa and salon software company that has made major strides in the European beauty and wellness market. Often described as the “Doctolib of beauty,” it’s especially popular among small-to-medium spas in France that want to digitise their appointment books and simplify client scheduling.
Planity’s key appeal lies in its straightforward, flat-fee pricing with 0% commission on appointments. Rather than charging per staff member or service, Planity offers one comprehensive plan that includes unlimited users and bookings for a predictable monthly rate.
While it excels at online booking and calendar management, Planity lacks the advanced marketing, analytics, and automation tools found in more global platforms like Fresha. This makes it best suited for local spas with simple workflows and a steady, returning clientele.
Pros and Cons
€69 flat fee, unlimited users/bookings.
Clean UX with quick local onboarding.
Strong local discovery via Planity app.
Sparse marketing, loyalty, and no digital forms.
Limited geography and languages.
Annual billing; light analytics.
Core Features
Planity focuses on streamlining bookings and front-desk operations while maintaining a simple user experience.
- Appointment Scheduling and CalendarThe clean, responsive calendar updates in real time across all devices. Staff can be assigned to treatments, breaks can be set, and services colour-coded for clarity.
- Online Booking Page and Client AppEach spa listed on Planity receives a public profile on the Planity website and mobile app, allowing clients to book treatments 24/7. The app is highly rated in France and helps drive local discovery.
- POS System and InvoicingA built-in POS supports card, cash, and mobile payments with compliant fiscalisation for French businesses. Receipts and invoices can be generated instantly.
- Staff and Team ManagementUnlimited team members can be added at no extra cost. Managers can configure schedules, shifts, and holidays directly in the system.
- Review Collection and RatingsClients can leave feedback after each visit, improving marketplace visibility and helping spas build local credibility.
- Payroll and HR ToolsLight HR features, such as digital time tracking and exportable timesheets, make it easier for managers to oversee teams and payroll compliance.
- Marketplace VisibilitySpas appear in Planity’s consumer marketplace, which attracts high traffic in France and Belgium. Listings are ranked algorithmically, with no paid promotion or “boost” options.
Pricing Overview
Planity follows a simple, flat subscription model with no commissions or per-staff charges.
- Base Price€69 per month per location
- Unlimited bookings, staff, and services
- Includes POS, team scheduling, and mobile booking tools
- Typically billed annually (monthly billing may not be available)
- Add-OnsMinimal, as most features are included by default
- Payment ProcessingOptional Planity terminal with small transaction fees, or the option to use an existing payment processor
This flat-fee model offers clear, predictable costs with no surprises, appealing to spas that prefer simplicity over granular customisation.
Ease of Use
Planity is praised for its simplicity and clean design. Setup is quick, with onboarding often handled by local representatives who assist in migrating data from paper diaries or older software systems.
The interface is intuitive and accessible even for non-technical users. It’s particularly popular with French-speaking spa owners due to its localisation, integrated tax compliance, and user-friendly mobile app.
"Planity helped us modernise quickly—we no longer need to take bookings by phone. Clients love it, and it works perfectly on our tablet."
However, spas that require advanced tools such as loyalty programs, marketing automation, or intake forms may find Planity too limited for long-term scalability.
Customer Support:
Planity provides regionally based customer service with local expertise.
- Support via phone, email, or chat during business hours
- Guided onboarding and setup assistance
- Occasional in-person demos or training sessions in France and Belgium
While support quality is highly rated, it’s only available in local languages and business hours, with no 24/7 global coverage.
Drawbacks
Planity’s simplicity is ideal for small teams, but it comes with a few trade-offs for growing spas.
- Limited Marketing and Loyalty ToolsNo built-in email or SMS campaigns, loyalty programs, or automated promotions.
- No Digital FormsIntake, consent, or consultation forms aren’t available.
- Few Advanced FeaturesNo upselling tools, inventory management, or analytics dashboards.
- Geographic LimitationFocused on France and Belgium, with limited international reach.
- Annual ContractNo free plan or short-term billing options.
Limitations Compared to Fresha
Planity’s simplicity and flat-fee model make it ideal for local French spas that want basic digital booking tools without commissions. However, Fresha provides a far more advanced and globally scalable solution with built-in marketing, digital forms, and client engagement tools that drive growth beyond local markets.
For spas that want predictable pricing and easy setup, Planity is a dependable choice. For those aiming to expand, automate marketing, and attract more clients, Fresha offers stronger long-term value and flexibility.
Next, let’s look at StyleSeat, a marketplace-first platform designed for independent beauty and wellness professionals who want to grow their bookings and visibility through automated marketing and client discovery.
Solo-Focused Marketplace (High Fees)
StyleSeat is a U.S.-based platform built to help independent beauty and wellness professionals manage appointments and grow their businesses. Originally designed for hairstylists and barbers, it has since become popular among solo spa professionals such as massage therapists, facialists, estheticians, and waxing specialists who want to attract new clients without managing a full-scale spa or team.
StyleSeat’s greatest strength is its client marketplace, which helps solo practitioners fill their schedules without relying on paid ads or external marketing. However, its pricing model, built around client-side booking fees and steep commissions on new clients, can make it one of the more expensive options for independent professionals.
Pros and Cons
Marketplace fills calendars for independents.
Instant setup with deposits and no-show protection.
Slick mobile experience.
Heavy commissions/booking fees on free tier.
No team, rooms, or multi-location support.
Missing spa staples (forms, memberships, retail).
Core Features
StyleSeat focuses on simplicity and visibility, offering all the essentials a solo practitioner needs to manage their schedule and grow their client base.
- Solo Practitioner MarketplaceStyleSeat connects independent professionals with potential clients through its public marketplace. Each user receives a branded profile with services, prices, availability, portfolio images, and reviews.
- Online BookingClients can book 24/7 via the StyleSeat app or your booking page. Appointments sync automatically with your calendar, and you can set service durations, gaps, and breaks to suit your schedule.
- Client ManagementBasic CRM tools store client details, preferences, and appointment history. You can track visits, tag clients, and view no-show behaviour.
- Automated Reminders and ConfirmationsEmail and SMS reminders are sent automatically to reduce no-shows. You can also set up confirmation requirements or require prepayment for high-value bookings.
- Payments and No-Show ProtectionClients are required to add a card on file. You can charge no-show or cancellation fees automatically and receive payments directly in-app within one to two business days.
- Review SystemClients can leave public feedback after visits, helping boost your ranking and visibility in the marketplace.
- Dynamic Pricing ToolsPremium users can activate Smart Pricing, which automatically adjusts rates for peak-demand slots. StyleSeat takes a 5% commission on any additional revenue generated through this feature.
Pricing Overview
StyleSeat offers two main pricing tiers designed for solo professionals at different stages of business growth.
- Free Plan
- No monthly fee
- 35% commission on first-time clients booked via the marketplace (capped at $50 per appointment)
- Clients pay an additional booking fee of approximately $2.35
- Payment processing fees around 2.75%
- Premium Plan
- No StyleSeat commission on new clients
- Higher placement in search results
- Access to Smart Pricing, preferred booking windows, and other premium features
- Standard payment processing fees apply
The free plan offers an easy entry point, but the combination of high commissions and client booking fees can affect both profitability and customer satisfaction.
Ease of Use
StyleSeat’s interface is sleek, mobile-first, and incredibly easy to set up. Most professionals can create a profile, list services, and begin taking appointments within minutes. The automation around payments, deposits, and reminders saves time and reduces admin.
Clients also enjoy a seamless booking experience, with saved providers, appointment history, and in-app payment options.
"I was able to set up my massage therapy profile and take my first client within 48 hours. Everything from deposits to rebooking is handled automatically."
That said, StyleSeat is designed strictly for solo use. It lacks tools for managing multiple providers, retail products, or treatment rooms, which limits scalability beyond a one-person setup.
Customer Support
StyleSeat provides limited customer support compared to other platforms.
- Email support and a detailed self-service help centre
- No live chat or phone support for most users
- Premium users report faster responses, but service remains limited to business hours
While documentation is well-written, the lack of real-time support can be a challenge during payment disputes or time-sensitive booking issues.
Drawbacks
StyleSeat is purpose-built for solo operators, but its pricing model and limited features may not suit everyone.
- High Commission on New Clients35% on first-time bookings for free users (up to $50 per appointment).
- Client Booking FeesGuests pay an extra ~$2.35 per appointment.
- Limited ScalabilityNo team or multi-location support.
- Missing Spa FeaturesNo loyalty, packages, or retail capabilities.
- No Intake or Consultation FormsYou cannot collect digital client waivers or medical history.
Limitations Compared to Fresha
Both platforms cater to solo professionals, but Fresha provides far greater flexibility and lower costs. Fresha charges no client fees, no high commissions, and includes advanced features like intake forms, payment protection, and marketing tools from the start.
For independent therapists or estheticians who plan to expand over time, Fresha offers a more scalable and spa-ready solution that grows with your business rather than limiting it.
Finally, let’s wrap up with what all of these platforms reveal, and why Fresha continues to lead the spa software market in 2025.
Conclusion: Why Fresha Leads the Spa Software Market in 2025
Choosing the right spa management software is one of the most important decisions for any spa business, whether you’re running a luxurious multi-location wellness retreat, a boutique facial and massage studio, or working independently as a mobile therapist. In today’s competitive landscape, the right platform isn’t just about scheduling, it’s about delivering seamless guest experiences, optimising your operations, and fueling long-term growth.
What to Look for in Spa Software
When evaluating software for your spa, there are several critical elements to consider:
- ScalabilityCan the platform grow with your team, services, and locations?
- Ease of UseIs it intuitive enough for you and your team to use with minimal training?
- Client ExperienceDoes it provide smooth mobile booking, automated reminders, and a modern guest journey?
- Resource ManagementCan it handle room assignments, therapist scheduling, and equipment tracking?
- Payment and POS IntegrationDoes it process secure payments, deposits, and retail sales from one system?
- Marketing TollsAre loyalty programs, rebooking prompts, and promotions built-in or easily available?
- Cost StructureIs the pricing model transparent and fair for your business size?
- Support and OnboardingDoes it offer reliable, knowledgeable support when you need it most?
Core Features Every Spa Business Should Expect
No matter the size of your spa, the best software in 2025 should include:
- A visual scheduling calendar with multi-staff and room or equipment coordination
- Client profiles with notes, service history, and intake forms
- Online and mobile booking with automated reminders
- Integrated POS and inventory tracking
- Reporting tools for revenue, staff performance, and client retention
- Marketing features like email or SMS campaigns and loyalty programs
- Flexible pricing tiers that align with your business stage, whether solo or scaling
The Bottom Line: Why Fresha is #1
Fresha is the only platform that checks all the boxes for modern spa businesses. Trusted by more than 140,000 wellness professionals across 120+ countries, Fresha continues to redefine what spa software should be: intuitive, scalable, and built for growth.
Multi-location spa chains rely on Fresha for centralised team and location management, detailed reporting, and consistent guest experiences across branches.
Independent professionals love Fresha’s simple interface, mobile booking tools, and fast, reliable payouts.
Small spa owners benefit from loyalty programs, digital intake forms, advanced reporting, and a client app, all without hidden fees or complicated setup.
And Fresha doesn’t just help you manage your business, it helps grow it. With its global client marketplace and built-in marketing tools, you don’t just get appointments, you gain new, loyal clients.
Fresha is the platform that grows with you, whether you’re just starting out or scaling a spa empire. It’s more than software. It’s your business partner in wellness.
Written by Belle
Marketing at Fresha
Content Marketing Executive at Fresha. Focuses on transparent and impactful marketing that empowers barbershops to grow their businesses and succeed.
Written by
Belle
Marketing at Fresha
Content Marketing Executive at Fresha. Focuses on transparent and impactful marketing that empowers salon and spa owners to grow their businesses and succeed. Fun fact: Belle is obsessed with testing out new hair products and trying out unique nail art.
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