Designing a high-performing nail salon service menu

Your service menu does more than list treatments — it shapes how clients book, spend, and experience your nail salon. A clear, well-structured menu helps boost bookings, increase average spend, and simplify your day-to-day schedule.

With Fresha, you can create a beautiful, smart service menu that reflects your brand and works hard behind the scenes. Here's how to make your nail salon service list shine.

Use clear, appealing service names

• Gel manicure – Long-lasting polish with glossy finish
• BIAB overlay – Strengthen and protect natural nails
• Luxury pedi – Full foot treatment with exfoliation and massage

Group your services with intent

Organise your menu by treatment type or client needs:

• Manicures – classic, gel, BIAB
• Pedicures – express, spa, luxury
• Nail art – basic designs, advanced custom art
• Add-ons – French tips, nail repair, hand massage

This helps clients browse faster — and encourages them to add extras.

Create bundles to boost average spend

Offer packages that combine popular treatments to drive value:

• Gel manicure + luxury pedicure
• BIAB overlay + nail art
• Classic mani + express pedi

Use pricing to show savings and highlight premium experiences.

Set accurate durations

Avoid overbooking or gaps by assigning realistic times for each service.

• Add buffer time between bookings
• Assign staff members to each service
• Keep your day flowing smoothly

Review and refresh regularly

Client preferences shift and new trends pop up. Use Fresha's reports to:

• Spot top-performing treatments
• Retire underused services
• Test new offerings and monitor results

Updating your menu keeps it relevant — and profitable.

Create a menu your clients love

Your service list is one of your strongest sales tools. With Fresha, you can create a clear, polished menu that's easy for clients to book from — and optimised to grow your business.

Build a menu your clients love — and that helps your nail salon thrive.