Latest news on Fresha

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Fresha Secures Long-Term Global Industry Partnerships Across the World’s Leading Hairdressing and Beauty Events

London, United Kingdom – Fresha, the top-rated AI-powered booking platform for beauty and wellness, is accelerating its global expansion through a series of landmark, multi-year strategic partnerships and events on a global scale. Fresha is positioning itself as the definitive operating system and partner for the selfcare community by moving beyond software to become the primary technological backbone and infrastructure for the world’s most influential hair and selfcare environments.

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Fresha Becomes the Software Infrastructure of Choice for Multi-location Selfcare Businesses as Enterprise Growth Surges

by Fresha on March 30, 2026

Fresha sees rapid enterprise growth as multi-location beauty and wellness businesses adopt its all-in-one platform to scale operations, payments, and bookings globally.

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Fresha Feature Launch: Introducing Bookable Resources

by Fresha on March 23, 2026

Introducing Bookable Resources on Fresha. Set availability for equipment, rooms, and facilities, and allow clients to book resource-based experiences with greater flexibility.

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Fresha Named Among VivaTech’s Top 100 Rising European Startups as Marketplace Infrastructure Redefines Service-Based Commerce

by Fresha on March 23, 2026

Fresha has been named in VivaTech’s Top 100 Rising European Startups, recognising its rapid growth and role in transforming service-based commerce through booking, marketplace and payments infrastructure.

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Fresha joins the next Generation of Alexa in the UK

by Fresha on March 19, 2026

Fresha joins Amazon Alexa+ in the UK, enabling seamless voice-powered beauty and wellness bookings through next-generation AI.

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Fresha Awards 2026: Celebrating the best in beauty and wellness

by Fresha on March 17, 2026

Discover the Fresha Awards 2026 winners. Celebrating the best beauty and wellness businesses on Fresha for exceptional service, reviews and bookings in 2025.

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Fresha Strengthens Position as North America’s Booking Platform of Choice with Appointment of Scott O’Brien as General Manager

by Fresha on March 9, 2026

Fresha accelerates North American expansion with the appointment of Scott O’Brien as General Manager, strengthening growth across the U.S. and Canada as enterprise adoption rises.

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Fresha Feature Launch: Introducing Service Portfolio

by Fresha on March 6, 2026

Introducing Service Portfolio on Fresha. Turn your Marketplace profile into a shoppable gallery, showcase your work, tag services, and turn inspiration into instant bookings.

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Global Beauty Industry Icons Join Fresha to Champion the Next Era of Beauty and Selfcare Revolution

by Fresha on March 2, 2026

Global beauty and barbering leaders join Fresha’s expanded Brand Ambassador programme, championing the next era of scalable selfcare businesses.

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The AI Revolution in Self-Care: Fresha Reports 1 in 4 Bookings Driven by Google Gemini and AI Agents as Marketplace ROI Hits 9x

by Fresha on February 24, 2026

Fresha reveals AI-driven bookings growing 50% month-on-month, positioning the platform at the forefront of LLM-powered beauty and wellness discovery.

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LIFESTYLE

Fresha’s Selfcare Report 2025

by Fresha on February 23, 2026

Discover the key beauty and wellness trends that shaped 2025, from injectables and longevity-led beauty to results-driven wellness and men’s selfcare.

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Fresha Sets New Industry Standard: AI Agent Nova Now Resolves Over 80% of All Customer Support Tickets with a 4.6/5 Customer Satisfaction Rating

by Fresha on February 16, 2026

Fresha sets a new industry standard as AI Agent Nova resolves over 80% of support tickets with a 4.6/5 rating, powering smarter SaaS at global scale.

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Fresha Capital: flexible funding to power your next move

by Fresha on February 3, 2026

Fast, flexible business funding built into Fresha. Access pre-approved loans in minutes and repay automatically as a percentage of your sales.

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The Hidden Cost of Cancellations: How No-Shows Are Reshaping the Beauty Industry

by Fresha on February 2, 2026

Late cancellations and no-shows cost UK beauty businesses time, money, and well-being. New Fresha data reveals the real impact on owners and clients nationwide.

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Fresha Hires British Hairdresser of the Year to lead global hair education

by Fresha on January 26, 2026

Award-winning hairdresser Josh Lamonaca joins Fresha as Head of Hair Education, shaping global hair education with real-world, business-first impact.

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HairCon powered by Fresha: Fresha announces landmark five-year Premier Partnership with HairCon

by Fresha on January 21, 2026

Fresha announces a landmark five-year Premier Partnership with HairCon, launching HairCon powered by Fresha to inspire and empower hair and barbering pros.

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The exciting new features coming to Fresha in 2026

by Fresha on December 19, 2025

Big upgrades are coming to Fresha in early 2026. Get a sneak peek at new tools to stay closer to clients, streamline operations, and grow revenue.

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The Dupe Analysis Report

by Fresha on December 19, 2025

Brits are searching for beauty dupes more than ever. Discover the most-wanted brand and product dupes and how much shoppers could save by switching.

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