Fresha Featured by Google AI as a Key Booking Platform in its 2025 Agentic Commerce Moment

On November 17th, Fresha was proudly featured in Google’s 2025 Agentic Commerce Moment, an exciting global showcase that profiles companies shaping the next stage of e-commerce and highlights how AI is elevating the way people search, shop, and book online. As part of this initiative, Google is harnessing Fresha’s real-time availability feature and bringing it directly into  Google Search and its experimental AI Mode, placing Fresha alongside leading reservation platforms across dining, events, travel, and personal services. 

For beauty and wellness professionals, this recognition signals the growing importance of simple, connected booking services. By appearing within Google’s curated list of supported booking partners, Fresha businesses gain greater visibility at the exact moment when clients are ready to book, reducing the friction and creating a seamless path from discovery to appointment. 


So, what does this really mean? Google AI is making it easier for your customers to find and book your services.

Accuracy, immediacy, and ease are the three pillars of a seamless booking experience, and are also the minimum expectations from clients who book their appointments online. Google’s inclusion of Fresha’s availability lets users view live appointment slots from businesses on the Fresha Marketplace, compare options quickly, and transition from search to booking with fewer steps. 

This is an organic alignment because Fresha has always focused on removing the operational hurdles that slow down independent businesses. From online bookings and automated reminders to integrated payments and inventory tools, Fresha’s platform is purposefully built to take the manual work out of your day-to-day, as well as making it easier for clients to book up your Saturday morning appointments.

“By making our availability visible where customers already search, we’re helping beauty and wellness businesses streamline bookings even further,” says Matthew Dyer, Product Manager at Fresha. “Customers increasingly expect a fast, intuitive path to finding their next appointment, and this recognition from Google reflects how Fresha is helping the industry meet that expectation.”

Looking ahead

As customer expectations evolve and AI continues to reshape how people search for and select local services, beauty and wellness businesses will continue to benefit from platforms that cut out the unnecessary complexity that sometimes comes with technology. Fresha’s recognition in Google’s 2025 Agentic Commerce Moment showcases how smart, connected tools can support a more efficient experience end to end.

So, while technology and the industry continue to change and evolve, Fresha’s focus remains the same: simplify operations so businesses can do their best work, grow sustainably, and stay connected to the clients who rely on them.