Meet the Partners: How AMA uses Fresha to protect her business against no-shows

Ama Quashie has spent the past decade refining her craft and becoming one of the most in-demand session manicurists in the country. A firm favourite of celebrities and magazine editors alike, she continues to work with some of the biggest names in fashion, stage, and screen and has been using her fashion credentials and nail expertise to amplify and accentuate the natural nails of ordinary Londoners since 2018.

In the second installment of our brand new Meet the Partners series, we sat down with session manicurist and Brixton business owner Ama Quashie to find out how Fresha's no-show protection has helped her lock in revenue and ensure her appointment slots never go to waste.

Twenty-plus years after meeting, Ama decided to join forces with friend and now business partner Latoyah Lovatt, to bring Ama’s natural nail expertise to a nail bar experience. Both local to Brixton, it seemed like the perfect location for their first salon.

As the first natural nail salon to open its doors in the UK, Ama and her team of talented manicurists have been offering natural, vegan, and cruelty-free treatments to their loyal and ever-expanding client base since 2018.

For the past 3 years, Ama has been using Fresha to promote and protect her business. With a strict no-show policy that allows her to charge a 50% fee for clients that cancel within 24 hours, and a 100% fee for clients who don't show up, she can be sure her income is protected and her appointment slots never go to waste.

"Fresha enables us to offer a cancellation policy that is enforceable for people that just book an appointment and don't show up. [It] enables us to still be able to recoup the money from that appointment. Fresha offers us protection."

With payments processed through Fresha's fully integrated payment processing system, and regular blast campaigns delivering the latest deals directly to her client's inbox, Ama has been successful in streamlining her day-to-day responsibilities by managing every aspect of her business in one place.

Head to Fresha now to join Ama and thousands of other businesses using the world's #1 appointment software for salons and spas.