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It’s always a pleasure visiting Identity in Broughty Ferry and this is like my second home. All the staff here are highly experienced and as soon as you walk through the door you feel like a VIP. I have the hot stones full body massage carried out by Megan who knows her craft extremely well. So if you have any aches and pains then I can highly recommend this treatment. I have recently had lower back pain as upper back pains so this certainly helps to ease the pain. Best beauty treatment centre in Dundee.

David M.

21 Jan 2025

Fabulous job as always, thank you Joanna for the very thorough derma plan and lip wax 🤣❤️

Kim C.

19 Feb 2025

Llyana is amazing. Very professional.I feel so relaxed when I leave.Thank you Llyana

mo m.

4 Jan 2026

Joanna is a wonderful beautician always taking great care when Dermaplaning and waxing my face, thank you

Kim C.

3 Jan 2026

Had eyebrow tint and tidy . Very pleased . Made to feel welcome , friendly staff . Will be booking facial next

Ruth A.

3 Jan 2026

Ilyanna is just the loveliest person - brilliant at all she does . thanks so much x

Carole R.

31 Dec 2025

Natalie was great, great job of my nails and good craic. Thank you

Lizzie S.

30 Dec 2025

It's always a pleasure coming to Identity of Broughty Ferry for a treatment. I always leave feeling relaxed and good about myself even when I go in for something like a wax! Joanna and her team are lovely, I'd definitely recommend coming for anything. :)

Jo T.

30 Dec 2025

IIyana is great at make up. Lovely salon and really informative. Thank you 😊

Lizzie S.

22 Dec 2025

Fantastic service as always.

Lorraine B.

17 Dec 2025

Natalie provides a great service and the foot massage is the best!

Angela P.

14 Dec 2025

Great treatment as always. Wouldn’t go anywhere else!

Craig T.

13 Dec 2025

Joanna was so nice and my lashes , brows & nails are perfect tysm xx

Brogyn M.

12 Dec 2025

Brilliant. So quick and friendly!

Cathy B.

6 Dec 2025

Excellent as always

Donna S.

3 Dec 2025

Ilyana is a beautifu,l very friendly ,professional beautician, look forward to visits to the BEST beauty Salon in Dundee ! Many many Congratulations 🎊 🍾

Lovely friendly place for it being my 1st ever massage it was absolutely fantastic & so enjoyable. Would highly recommend if I was too ever come back up to Dundee again. Thank you so much

My first time since moving to Dundee and it won’t be my last. Having lived and experienced similar in London and Edinburgh I had high expectations and I wasn’t disappointed. Alana was professional, knowledgeable, courteous and kind. Thank you for a great hot stone massage and facial. Expert service and will be back soon!

Had Dermaplaning with Deluxe Facial today by Joanna who is a highly trained Aesthetician and owner. My skin was glowing when I left the clinic and felt amazing. I have previously had fillers done at this clinic and was delighted with results. Products used are first class. I highly recommend this clinic.

Identity is my beautician of choice for regular visits and recently I have been visiting for facial aesthetic's. I am so pleased with the results where previously I was disappointed at another provider. All the staff are knowledgeable, froendly and welcoming. I can highly recommend Joanna and Steve for Botox and fillers as I have had both and extremely pleased with results.

The whole experience was relaxing and professional.

Always a great experience. Friendly staff and a great service

It was a reaxing and enjoyable experience. My comfort was considered throughout the treatment.

fab

Megan explained everything thoroughly before starting the treatment, she was very friendly and welcoming. Had an express facial with a back, neck, shoulder massage which was really good. The whole experience was so relaxing. Highly recommend

Had a Himalayan salt massage from IIyana yesterday evening and this was the most relaxed I’d ever felt during a treatment. She was amazing and so caring. Excited to come back again. X

Amazing as always!