How to build client loyalty in your medical spa

Trust is everything in the medical aesthetics space. When clients feel seen, supported, and valued, they're more likely to return for future treatments — and recommend your med spa to others.

With Fresha, it's easier than ever to foster loyalty through personalisation, communication, and seamless booking experiences. Here's how to strengthen client relationships and encourage repeat visits.

Offer a personalised client journey

Clients want to feel like more than just a booking. Use Fresha's built-in notes to:

• Track skin concerns, treatment history, and allergies
• Recommend services based on individual needs
• Remember preferences like product choices or comfort settings

These small touches build long-term trust and satisfaction.

Automate thoughtful follow-ups

Stay top of mind between visits with:

• Automated thank-you messages after appointments
• Rebooking nudges aligned with treatment timelines (e.g. 4-6 week intervals)
• Exclusive offers for returning clients

Fresha makes this effortless to set up.

Reward loyalty with perks that matter

Show appreciation by:

• Offering points for each visit or referral
• Providing access to VIP packages or early access to new treatments
• Creating a membership model for ongoing care

Loyalty programs increase retention and encourage regular appointments.

Collect and showcase positive reviews

Satisfied clients are your best marketing asset. With Fresha:

• Reviews are automatically requested post-treatment
• Verified reviews boost social proof and visibility
• Great feedback can be reused in marketing or on your website

Clients who leave reviews are more likely to return.

Make rebooking smooth and simple

Frustration-free booking means clients are more likely to return. Ensure:

• Your availability is always up to date
• Clients can reschedule easily online
• Checkout and payment are smooth and flexible

Build a loyal base that grows your med spa

Retention is just as important as acquisition. With Fresha, you have all the tools to build trust, stay in touch, and reward your clients in ways that make them feel valued.

Grow your med spa by creating experiences that keep clients coming back.