Crafting a spa service menu that increases bookings

Your service menu is one of the most powerful tools in your medical spa — it not only communicates your expertise but also guides clients toward the most effective and profitable treatments. A well-structured, high-converting menu makes booking easy and boosts client trust from the start.

Here's how to design a treatment menu that works as hard as you do.

Categorise treatments by goal or concern

Make it easy for clients to find what they need by organising services by outcome:

• Anti-aging treatments – injectables, microneedling, chemical peels
• Skin rejuvenation – laser facials, LED therapy, HydraFacial
• Body contouring – cryolipolysis, RF skin tightening, EMSculpt
• Hair removal or correction – laser hair removal, pigmentation correction

This allows clients to explore based on their personal goals.

Use benefit-driven treatment names and descriptions

Avoid overly technical language — instead, help clients understand what they'll gain:

• Highlight expected results (e.g., "Lift & Glow Microneedling")
• Mention the duration, downtime, and aftercare
• Reassure with mention of safety, certifications, or experience

Showcase popular packages and treatment plans

Boost revenue by:

• Offering bundled services with slight discounts
• Creating multi-session packages for optimal results
• Promoting memberships or seasonal offers

Clients looking for long-term care will appreciate clear plans.

Keep it updated with performance insights

Use Fresha's analytics to identify your top-booked and best-reviewed services. This helps you:

• Promote treatments that convert well
• Remove or revise underperforming options
• Test seasonal offers or trends

Fresha makes this easy to set up and adjust.

Align services with your brand and expertise

Your service menu should reflect your clinic's values:

• Prioritise treatments you're certified in and passionate about
• Ensure pricing reflects the value and positioning of your brand

Make your menu a powerful conversion tool

Your med spa service menu should be clear, compelling, and client-focused. With Fresha, you can manage and update your menu effortlessly, track what's performing, and ensure your treatments are booked by the right clients.

Let your services shine — and guide every visitor to book with confidence.