Fresha Awards 2023

We’re excited to launch our new annual awards, shining a spotlight on the best beauty and wellness businesses on Fresha.

At Fresha we love uplifting and recognising the businesses we’re partnered with

The ones that are delivering exceptional service for their clients, pushing their business to the next level and setting the standard for the industry.

And what better way to celebrate the businesses that stood out from the crowd in 2023 than to give them the recognition they deserve.

Our 2023 awards are made up of two tiers: Best in Class and Highly Recommended. These aren’t just words: as clients constantly look for reliable signs of quality service, these badges act as a quality seal for your business. 

So here’s everything you need to know about our awards, what makes a winner in 2023, and how to set your business up for awards success in 2024.

Fresha’s Awards 2023: the criteria 

Our winners are the best of the best on Fresha. And that’s out of over 100,000 beauty and wellness businesses. La creme de la creme.

We assessed a number of criteria throughout 2023, including: the amount of client reviews gathered, the average star rating of those reviews, and the total number of online bookings confirmed in 2023. 

Best in Class means you’re in the highest tier of all partners on Fresha.

Highly Recommended is the next tier of our awards. Your ratings and reviews speak for themselves, but your business still has a little more room to grow in 2024.

If you’ve won, here’s what you can expect

We’re currently sending out exclusive winner packs. You’ll get an awards certificate and a window sticker with your badge on it to display loudly and proudly (and it’s double-sided, so both passers-by and those in your venue can see it). 

Plus, winners will receive an online booking window sticker with bespoke QR codes that, when scanned, will take your clients straight to your booking page.
 

Not awarded this year? Here’s how you can get up there 

More bookings, more reviews, more stars. Here’s what we recommend.

1.Get professional photos on your profile

Businesses that have professional photos on their profile get triple the amount of bookings. Professional photos are ones that are high quality and bring your venue to life (we’re talking good lighting and good angles).

Not only do high-quality, compelling images prove your business is credible, they’re your chance to show potential clients why they should pick your salon over a competitor. 

If you haven’t already, publish your profile, and add more photos that let your business shine. 

2.Send text reminders to your clients to get more reviews 

An easy way to boost reviews is to send texts directly to clients after their appointment. It’ll thank them for coming, and ask to review your venue. 

Set up automatic ‘Thank you for visiting’ texts with a link to leave a review after appointments.

3.Send blast campaigns to encourage more bookings

Blast emails are one-off campaigns that help keep you top of mind and get you booked up. You can offer discounts, remind clients of seasonal holidays coming up, or fill up any last-minute cancellations.

See how you can set these up here.

Already doing these? Keep going! We can’t wait to award more businesses for 2024

And if you’re one of our winners, don’t forget to tag @Fresha and #FreshaAwards to your posts so we can spread the word even further.