Hollie Rose at Dry By

Treatment + Cut & Blow Dry Rehabilitate dry, damaged and lifeless hair with Virtue Restorative Treatment Mask, a nourishing mask treatment that delivers intense conditioning to hair in need. Intense and restorative, the mask contributes towards silky-soft hair with improved flexibility and vitality. This luxurious, deeply hydrating mask contains brown algae extract, amaranthus seed extract, artichoke leaf extract and baobab seed oil, as well as Alpha Keratin 60ku™. The nourishing formula provides intensive repair and heat protection, moisture retention, hydration and preservation against attack by environmental aggressors. Locks will appear shinier, enlivened and more resilient than before. Virtue Restorative Treatment Mask is fragranced with bright citrus oils, flowers and greens. It is free from harmful chemicals such as parabens, sulphates and artificial colours to ensure it is safe for all.

Wash, Cut & Style

Washed, Blow Dry & Style

Rehabilitate dry, damaged and lifeless hair with Virtue Restorative Treatment Mask, a nourishing mask treatment that delivers intense conditioning to hair in need. Intense and restorative, the mask contributes towards silky-soft hair with improved flexibility and vitality. This luxurious, deeply hydrating mask contains brown algae extract, amaranthus seed extract, artichoke leaf extract and baobab seed oil, as well as Alpha Keratin 60ku™. The nourishing formula provides intensive repair and heat protection, moisture retention, hydration and preservation against attack by environmental aggressors. Locks will appear shinier, enlivened and more resilient than before. Virtue Restorative Treatment Mask is fragranced with bright citrus oils, flowers and greens. It is free from harmful chemicals such as parabens, sulphates and artificial colours to ensure it is safe for all.

Bye Bye FRIZZ. Hello beautifully smooth, glossy glass like hair. Like a Brazilian Blow Dry, eliminate frizz, locks in colour and reduces blow drying time for up to 12 weeks. Hair Smoothing treatment / ‘Brazilian Blow Dry’ designed to penetrate all hair types that can rejuvenate your hair, bringing it back to its healthy original state, by actively conditioning and revitalising the hair.

Keratin Treatment, Wash, Cut & Blow Dry. Bye Bye FRIZZ. Hello beautifully smooth, glossy glass like hair. Like a Brazilian Blow Dry, eliminate frizz, locks in colour and reduces blow drying time for up to 12 weeks. Vegan Hair Smoothing treatment / ‘Brazilian Blow Dry’ designed to penetrate all hair types that can rejuvenate your hair, bringing it back to its healthy original state, by actively conditioning and revitalising the hair.