What it is: A hydrating, non-stripping, gentle cleanser that is enhanced with a rich blend of oils and butters to deeply hydrate, reduce frizz, and add shine. Hair Type: Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: - Curl Enhancing - Dryness - Frizz Key Benefits: - Provides hydration and reduces frizz - Detangles hair - Adds shine Formulation: Liquid Highlighted Ingredients: - Oil and Butter Blend: Contains vitamins and healthy oils to nourish hair. - Rich Moisture Mix: Helps provide moisturizing benefits. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, phthalates, mineral oil. This product is also vegan, cruelty-free, and gluten-free. What Else You Need to Know: This shampoo is now enhanced with a rich blend of avocado, coconut, and jojoba oils and shea and cocoa butters to deeply hydrate hair, reduce frizz, and add shine.