Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: - Frizz - Shine - Damage, Split Ends, and Breakage Key Benefits: - Strengthen hairs and improves elasticity, Repairs damage and smooths the cuticle, Reduces frizz and adds shine. Highlighted Ingredients: - Honey Bond-Building Complex: Builds new bonds to strengthen hair and help repair. - Wildflower Honey and Honey Ferment: Improve hair’s elasticity to prevent breakage. Ingredient Callouts: Free of parabens, formaldehydes, phthalates, and mineral oil. It is also cruelty-free. What Else You Need to Know: This shampoo is powered by Bumble and bumble’s Honey Bond-Building Complex, which repairs hair from cortex to cuticle. It works to build new bonds to strengthen hair, improve elasticity, and help repair heat, color and chemical damage. It smooths the hair cuticle, adds shine, and fortifies weakened strands.