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Permanent hair straightening, also known as thermal reconditioning or Japanese straightening, is a chemical process that alters the structure of your hair to make it straight for long periods of time. First, chemical relaxants are applied to your hair to break down its natural bonds. Then your hair is straightened using heat and neutralized to lock in the new shape, leaving you with straight, sleek hair.

After getting a permanent hair straightening treatment, you'll enjoy long-lasting straight hair, reduced styling time, and improved manageability. It eliminates frizz and creates a smooth, sleek appearance. The treatment is well-suited for individuals with curly, wavy, or frizzy hair who want straight hair. Permanent hair straightening works best on healthy hair, so consult with your stylist to check that your hair is in good condition for the treatment.

When performed by a skilled professional, permanent hair straightening is safe. However, the chemicals involved can lead to dryness, brittleness, and potentially hair breakage if your hair isn't cared for properly during and after the treatment. Some people may also have an allergic reaction to the chemicals used. Consult with your stylist first to make sure you understand the process and potential risks.

Permanent hair straightening can last anywhere from 4-6 months, depending on your hair type and how fast it grows. To maintain your straightened hair for as long as possible, use hair care products like sulfate-free shampoos and conditioners, avoid chlorine and saltwater, and get regular touch-ups at the salon every few months as your hair grows out.

Yes – but you should wait at least two weeks after the straightening treatment before coloring your hair, to avoid potential damage and over-processing. As for styling, you can still use styling tools, but keep heat exposure to a minimum to avoid drying out your hair.

To choosing the perfect salon or stylist for permanent hair straightening, you need to research the treatment beforehand and ask your stylist the right questions. Look for a salon with positive reviews, especially for hair straightening treatments. Arrange a consultation before booking your appointment, where you can ask about your stylist's experience, what products they use, and their approach to hair care following the treatment. You'll know that you've found a good stylist if they prioritise your hair's health and can confidently answer all of your questions.