Designing a tattoo and piercing service menu that stands out

Your service menu is one of the most important tools for converting visitors into clients. For tattoo and piercing studios, a well-crafted menu helps clients understand what you offer, how to book, and what to expect — all while showcasing your creativity and professionalism.

Here's how to design a tattoo and piercing menu that brings in more bookings.

Organise your services clearly

Make it easy for clients to find the right service:

• Separate tattoos and piercings into distinct categories
• Add options for consultation, touch-ups, and aftercare
• Include descriptions that explain the service in clear, approachable terms

This helps clients feel confident when booking.

Use names and descriptions that reflect your style

Let your brand and personality come through:

• Name services with creativity and clarity (e.g., "Small Blackwork Tattoo" or "Delicate Ear Piercing")
• Highlight what makes each service unique
• Set expectations for session time and healing

This gives potential clients a taste of your studio's voice.

Offer consultations to start the journey

Give new clients a clear first step:

• Create a "Tattoo Consultation" or "Piercing Advice" option
• Use it to discuss ideas, placement, and safety
• Set the tone for a professional and personalised experience

It's a great way to build trust and ensure the right fit.

Highlight packages and popular styles

Encourage more bookings with bundled services:

• Create packages like "Multiple Piercings" or "Flash Day Specials"
• Highlight trending styles or seasonal offers
• Offer upsells like aftercare kits or priority bookings

This adds value and helps boost revenue per appointment.

Keep your menu fresh and mobile-friendly

Update your services regularly:

• Add new styles, techniques, or seasonal offers
• Use client feedback to fine-tune descriptions
• Ensure it looks great and works well on mobile

Your menu should evolve with your artistry.

Bookings start with a menu that works

A strong service menu doesn't just list what you do — it shows who you are. With Fresha, you can design a booking experience that reflects your creativity and helps clients say "yes."

Show off your craft and fill your calendar with a service menu that converts.