Getting discovered through the Fresha marketplace
See how salons boost visibility and attract new clients by optimising their profile and reviews on Fresha.
Whether you're a new salon or looking to grow your bookings, visibility is everything. But it's not just about being online — it's about being found by the right people at the right time.
That's where the Fresha marketplace comes in. With millions of clients searching for beauty and wellness services every month, it's one of the most powerful ways to get discovered by new clients nearby.
In this guide, we'll walk you through how to optimise your salon profile and attract more clients using Fresha's free marketplace.
Set up a complete, polished profile
Your profile is your digital shopfront. First impressions matter, so make sure it's accurate, attractive and up to date.
- Business name and logo
- Salon bio and mission
- High-quality cover image
- Opening hours and contact info
- Location (for map visibility)
Tip: Use lifestyle imagery and showcase real salon results to stand out visually.
Add detailed services with clear pricing
Clients want to know what they're getting — and how much it will cost. Add all your services with concise descriptions and transparent pricing.
With Fresha, you can group services by category, set tiered or "from" pricing, and include approximate durations.
Example: "Full Balayage – natural hand-painted colour, from £85, 90 mins."
The more detail you provide, the easier it is for clients to commit.
Activate online booking across platforms
Fresha connects your marketplace listing to your own branded booking links — including your website, Instagram, Facebook and Google.
Make sure clients can book from wherever they discover you. One-click booking makes all the difference.
Collect and display verified reviews
After every appointment, Fresha invites clients to leave a review. These are powerful tools for credibility and visibility.
Salons with more reviews and higher ratings show up higher in search results. Always respond to reviews — good or bad — to show professionalism and build trust.
Use best-time promotions
Want to drive bookings during quieter hours? Fresha lets you add smart promotions that appear on your profile — with no discount codes required.
It's a simple way to boost off-peak bookings and attract deal-savvy new clients browsing the marketplace.
Keep your calendar active and updated
The more availability you show, the more likely you are to get booked. An empty calendar tells clients you’re not open or not responsive.
Sync your team schedules and update holiday hours to keep your listing fresh and functional.
Grow your reach with Fresha
The Fresha marketplace isn't just a listing — it's an engine for growth. By creating a standout profile and using smart tools like reviews, promotions and online booking, you can get discovered by more clients and turn visibility into revenue.
List your salon on Fresha and start attracting new clients today.
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