Loyalty tools every nail salon should be using

Client loyalty is the secret to lasting success in the nail industry. When clients return regularly, they fill your calendar, refer friends, and keep your business thriving.

With Fresha's built-in loyalty tools, it's easy to reward your clients, reduce no-shows, and increase retention — without adding extra admin to your day.

Here's how to build a loyal client base using smart, simple tools.

Set up a points-based loyalty program

Reward clients for every visit or spend with a custom loyalty system. With Fresha, you can:

• Award points automatically at checkout
• Set rules for earning and redeeming points
• Offer discounts, free services, or upgrades

Clients love being rewarded — and it gives them a reason to keep coming back.

Use follow-up messages to encourage rebooking

Stay top of mind between appointments with automated follow-ups. Use Fresha to send:

• Thank-you messages after visits
• Rebooking reminders when it's time for a top-up
• Limited-time promotions to drive returns

These small touches create big loyalty.

Offer exclusive deals for repeat clients

Give regular clients early access to new treatments, seasonal offers, or birthday perks. You can:

• Tag loyal clients in your system
• Create targeted campaigns just for them
• Show appreciation that feels personal and genuine

Track what's working with built-in reports

Use Fresha's insights to understand:

• Who your most loyal clients are
• What services they return for
• How your loyalty program impacts revenue

This data helps you refine your strategy and focus on what works.

Make loyalty effortless — for you and your clients

Loyalty that grows your business

Loyal clients are the foundation of a thriving nail salon. With Fresha, you have all the tools to reward loyalty, personalise service, and keep your appointment book full — effortlessly.

Start building long-term loyalty with smart tools designed for nail salons.